Beijing's Cultural and Tourism Agency Engages at 2026 Frankfurt IMEX: Expanding International Convention and Tourism Cooperation
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On May 19-21, the 2026 International Conference and Award Tourism Exhibition (IMEX Frankfurt) took place in Germany. Beijing’s cultural and tourism agency led a delegation of 10 top local enterprises, leveraging flight resources and new entry policies to showcase the city’s strengths as an international convention and tourism hub.
The event emphasized strategic development of international exchange centers, combining Beijing’s cultural heritage with exhibition resources.
Immersive cultural experiences, including traditional costumes and craft workshops, highlighted Beijing’s unique charm.
Through targeted outreach, 300+ international partners signed cooperation intents, with 3,800+ potential visitors.
Beijing aims to strengthen global partnerships and solidify its position as a top-tier convention and tourism destination.
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