Hot Trend! Wuhan City Roaming Plan · Hankou Lifen Series Activities Perfectly Concluded

As the Mid-Autumn Festival and National Day holiday came to an end, Wuhan, as a popular tourist destination, saw a huge surge in visitors. Hankou, being the top choice for CITYWALK, once again became a hot spot for打卡. During the long break, Wuhan welcomed tourists from all over the country, who explored the historic districts of Hankou through CITYWALK, casually strolling and experiencing its diverse charm. Landmarks like Baoyuanli, Minzhong Leyuan·MODERNSKY FEST, Wuhan Fengmao Anchi Hotel, and Bagong Fangzi gained massive attention and became viral sensations during the holiday.

On September 29, the launch ceremony of the Wuhan City Stroll Plan · Hankou Lifang Walk series was held at the square in front of the Wuhan Art Museum, offering a chance to explore the historic Hankou area, stepping through Tianjin, crossing Shanghai, and being just a stone’s throw away from Shanhaiguan.

The event was guided by the Wuhan Municipal Bureau of Culture and Tourism and the Wuhan Municipal Bureau of Commerce, co-hosted by the Jiang’an District Government, Jianghan District Government, and Wuhan Cultural Tourism Group Co., Ltd., and organized by Wuhan Cityscape Asset Management (Group) Co., Ltd.At the launch ceremony, witnessed by the Municipal Bureau of Culture and Tourism and the Municipal Bureau of Commerce, Wuhan Urban Style Asset Management (Group) Co., Ltd., a subsidiary of Wuhan Cultural Tourism Group, signed strategic cooperation agreements with key brands including the first Basement FG in Central China, delicates, Design Republic, Guangting, and Baristar. This move accelerates the development of the “first-store economy” in Wuhan, creates distinctive commercial projects for urban renewal, and strives to open a number of key projects by the end of 2023, thereby upgrading consumption in the cultural and tourism industries within the scenic area.

Since early 2022, Wuhan City Landscape Asset Management (Group) Co., Ltd. has been innovatively developing the 5H+ brand system as its development vision based on the characteristics of the Hankow Historical District. It has also coordinated the planning and layout of businesses in the historical area, encouraged improvements in service quality and product offerings for cultural tourism and commerce, and revitalized the area’s cultural tourism and commercial atmosphere. Drawing on international practices for selecting commercial rankings, it has pioneered the annual “H+ Wuhan Travel Guide” list (H+ Guide of Hankow). Each year, based on data from the Meituan platform combined with on-site visits, industry experts and opinion leaders are invited to conduct objective, multi-dimensional evaluations of businesses in the historical district. The rankings are then released annually, providing every visitor with guidance and direction in the historical area.

At the ceremony, the original book The Story of the Baker Building and the hand-drawn Panoramic Map of Hankou Historical and Cultural District were launched, delving into the area’s history and culture, uncovering the cultural fabric of old Hankou, and showcasing the vitality and overall image of the district.

Yu Zhicheng, the district mayor of Jiang’an, delivered an opening speech, stating: “Jiang’an currently has 62 distinctive alleyway neighborhoods, making it the best-preserved and most concentrated area of such residences in the city. In recent years, Jiang’an has partnered with cultural tourism groups, adhering to the principle of ‘restoring the old as it was, preserving the original appearance,’ and using meticulous efforts to progressively renovate, preserve, and revitalize these alleyway buildings one by one. Having weathered a century of change, Jiang’an now stands at a new historical starting point, embracing the role and responsibility of a ‘model district’ as it strides toward becoming a leading demonstration zone for a heroic city in the new era. We sincerely invite all visitors to come and explore Jiang’an.”

As the urban renewal developer and high-quality operator of the Hankou Historical and Cultural District, the Wuhan Cultural Tourism Group has adhered to the benchmark goals of “global vision, international standards, Chinese characteristics, and high-level positioning,” thoroughly implementing the municipal government’s plans for old-city renovation and business district upgrades in the area. The goal is to create a new cultural landmark and a fresh tourism highlight for the city. Wang Guangli, the group’s chairman, stated that they are following a model of “two axes leading, six zones coordinating, and flagship projects setting the example,” focusing on ecological restoration, old-city revival, and cultural heritage recovery. This has resulted in key areas such as the Qingfen Bustling Zone centered on the Minzhong Leyuan complex, the Qingdao Cultural Collection Zone around Baoyuanli and Hanrunli, the French Consulate Zone featuring Tongxingli and Taixingli, the Lanling Expo Zone anchored by the August 7th Meeting Site, the Tea Road, and the Baker Building, and the Sande Creative Zone around the former city archives. By effectively integrating top-tier domestic and international commercial operational resources and drawing on expert think tanks in cultural heritage, history, aesthetics, art, and architecture, they are collaborating with globally renowned brands and international artists. Taking these districts as units, using the renovation of historic buildings as showcases, and advancing development in a coordinated point-by-point manner, they aim to create urban renewal demonstration units combining high-end hotels, cultural tourism streets, and creative consumption spaces. This approach breathes new life into historic buildings and fosters the integrated development of culture and tourism within the district.

The revitalized Baoyuan Lane carries on the memory of Wuhan’s alleyways, embracing a new chapter of brilliance as time flows by.

From September 29 to October 5, Baoyuanli hosted the “I Love Chinese Red” series of art exhibitions, set up check-in spots like the “Lianmeng” public art installation, flower walls, and flower waterfalls. Every day featured activities such as Mid-Autumn Festival and National Day lantern lighting, pop-up concerts, the Baoyuan Market, and retro open-air movies, attracting nearly 100,000 visitors to check in.

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The garden party, originally scheduled to end on October 3rd, has been extended to October 5th due to popular demand from visitors and locals, keeping the buzz around the century-old alley, Baoyuanli, alive and well. It has been featured on CCTV-13 and various provincial and municipal media outlets, while sparking ongoing discussions on social media platforms like Xiaohongshu, Douyin, and Weibo, with its traffic-boosting effect showing no signs of slowing down.

In addition, Baoyuanli’s brand recruitment is in full swing. It has already attracted influential tenants such as Yiyuan Space, Specialized Bicycles, and Dreamy Girl, adding a splash of vibrancy to the alley’s trendy and diverse atmosphere.

In the future, Baoyuan Lane will be the top choice for those looking to ride the wave. The沉淀 of time here forms a fresh dialogue, answering the question of vintage versus modern.At the Baoyuanli venue, the Minzhong Paradise · MODERNSKY FEST engaged visitors with activity booths, showcasing youthful energy while also selling coffee and records. It offered a lingering holiday vibe for those checking in, and served as a gift redemption point for the “Wind from Hankou — Wuhan City Stroll Plan” campaign, drawing widespread attention from tourists.

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At the same time, delicates, the first Central China branch set to open at Minzhong Leyuan·MODERNSKY FEST, launched a “Heat Wave Plan” pop-up event during Golden Week, both at the Minzhong Leyuan·MODERNSKY FEST construction site and Baoyuanli. The event allowed people to exchange donated old T-shirts for brand “energy vouchers,” turning waste into romance.

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The Basement FG flagship store in Central China, which just opened not long ago, is still a huge hit. As a fashion hotspot packed with good-looking people, the long line at the entrance is proof that it’s setting the trend, while also bringing a younger, more modern vibe to Wuhan.On this festive occasion, to celebrate the 74th birthday of our nation, Wuhan Fengmao Andi Hotel has been adorned with “Chinese red,” offering guests traditional Mid-Autumn gifts and small national flags amidst the strong holiday atmosphere. The hotel also provides a “City Walk Merchant Full-Spend Gift” benefit, enriching guests’ stay while making every guest feel the warmth of a homecoming during the double festival greetings and blessings. During the Golden Week, the hotel hosted nearly a thousand guests, with average occupancy rates, average room prices, and total revenue during the peak holiday period reaching new historical highs.Liu Yue’s solo exhibition “Hill” is on display at the Miusi Art Space in Wuhan’s Fengmao Andi Hotel, bringing a tranquil yet rich artistic atmosphere. The exhibition will run until February 24, 2024, offering visitors who come to check it out a unique art journey.

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In addition, Wuhan Fengmao Anchi Hotel actively participated in events such as the stamp-collecting check-in for the H+ Wuhan Fengmao Travel Guide “Wuhan City Stroll Plan · Hankou Lifen Walk,” the Baoyuanli Market, and the Golden Coast Life Festival stamp-collecting check-in.The Bagong Building not only carries the century-old historical changes of Hankou but also stands as one of the key landmarks in Hankou’s historical district. Visitors flock here to check in, squeezing shoulder to shoulder, and the crowd is filled with a lively festive atmosphere.Ⓞ As one of the stamp-collecting check-in spots in the “Wuhan City Roaming Plan” by the Wuhan Municipal Bureau of Culture and Tourism, the Bagong Building not only stamped for cultural tourism guests during the event but also provided visitors with explanations of its historical background.

The first annual “H+ Wuhan Style Travel Guide” list for 2023 has just been released. From September 29 to October 6, in collaboration with Xiaohongshu, Meituan, HANS Hansheng, GO Zebra, and Xudu MARS, we launched the H+ Wuhan Style Travel Guide topic check-in map stamp collection event, which attracted many visitors to participate and received widespread praise from netizens.

“Wuhan, you really know romance.”

“When it comes to autumn vibes, you gotta check out Baoyuan Alley.”

“Old Hankou has another spot worth CITYWALKING—I’m calling it Wuhan’s next hot destination!”

“This alley! Only locals know this side of Wuhan’s down-to-earth charm.”

“The simple joys of life truly soothe the soul.”

“If you’re coming to Old Hankou for a CITYWALK during National Day, don’t miss this place~”

”…”During the Double Festival, the Wuhan City Stroll Plan · Hankow Lane Walk series of events invites visitors from all directions to measure with their steps, reading history and touring the city through its ecology and urban fabric. With new commercial content and business activities, it brings the city back to the vibrant street life and the blend of cultural trends, allowing people to rediscover a Wuhan that is both modern and stylish.No unauthorized reproduction.

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