Xi'an Tourism Products Sweep National Awards with 2 Gold, 1 Silver, 5 Bronze at 2026 China Tourism Goods Contest

On May 22, the 2026 China Tourism Goods Competition, themed “City Gift Creative Design,” concluded in Xiangtan, Hunan. After fierce competition among 560 entries nationwide, submissions from Xi’an’s Culture and Tourism Bureau stood out, clinching two gold, one silver, and five bronze medals—leading the nation in both gold count and total awards.

Thanks to its stellar performance, the Xi’an Culture and Tourism Bureau was named an Outstanding Contribution Unit, while the Xi’an Tourism Association received an Outstanding Contribution Award, highlighting the innovation and competitiveness of the city’s tourism merchandise and creative industries. 0****1 Gold Medal Unique Companion: Six Steeds of Zhaoling Plush Pendant Xi’an Tan Gu Han Yun Cultural Creatives Co., Ltd.

Inspired by the national treasure stone carvings at the Xi’an Stele Forest Museum—originally etched by Emperor Taizong of Tang to honor his warhorses—the six steeds have been transformed into adorable plush toys. Featuring three‑color manes and detailed battle‑horse tail bindings, they capture the spirit of the Tang dynasty, turning ancient stone into a cuddly companion for every journey. Stone Carving Qin Chao First Emperor Tribute Gift Box Shaanxi Xingdao Anime Culture Co., Ltd. × Xi’an Translation College

Centered on the original IP “Qin Xiao Huang,” the box draws from the Jing Ke assassination attempt tale, blending deep historical resonance with playful creativity. The detachable PVC fridge magnets can be rearranged, while the figurines stand alone for display. Paired with a sound‑enabled Qin Xiao Huang plush, exquisite embroidery brings the characters to life. The soft‑hard material mix offers high playability, combining collectible value with hands‑on fun. 0****2 Silver Medal Blessing Rooster FULIJI Chang’an FuLiji Plush Toy

Derived from the Tang‑court delicacy gourd chicken, the Chang’an FuLiji plush carries a millennium of Shaanxi flavor. Its soft, cute design turns the city’s bustling street food into a portable companion. The classic version includes a magnetic hand, various playful poses to lock in luck; the dialect version presses to emit authentic Shaanxi proverbs, enriching the gift with local charm. Both appealing and distinctive, it makes a warm‑hearted Xi’an souvenir. 0****3 Bronze Medal Xi’an Museum “Chime of Spring Stream” Lark Series Creative Gift Set

Taking inspiration from a Tang‑dynasty gilt silver lark hairpin, the set merges Tang aesthetics with practical items: a handled mirror, pocket mirror, flowing‑sand keychain, and bookmark. Fresh, elegant colors and fine detailing deliver both style and utility, offering a poetic Chang’an‑inspired keepsake. Between Museum Butterfly Dance Chang’an Poetry Creative Gift Box****Xi’an Jianwen Cultural Creatives Co., Ltd.

Drawing from Li Shangyin’s timeless verse “Zhuangzi’s dawn dream bewilders the butterfly” in Jin Se, the gift box fuses Tang poetic mood with Chang’an ambience. Titled “Butterfly Dance Chang’an,” it weaves the poem’s butterfly imagery into the city’s cultural thread: the Huaqing Palace butterfly fridge magnet incorporates elements from the Chang Hen Ge song, capturing splendid scenery and Tang sentiment; the “Knot‑butterry Dawn Dream” mirror reflects the Jin Se melody, exuding portable elegance; the “Bell‑tone Butterfly” keychain blends the Xi’an Bell and Drum Tower motif, carrying human aspirations through the butterfly symbol. Together, they transform Tang romance and Chang’an heritage into touchable cultural mementos, honoring Xi’an’s title as the “Capital of Tang Poetry.” Louguan Academy, Fairyland Xi’an****Blessed Louguan Upper Good Water Series Incense Bead Bracelets Shaanxi Nuan Tang Culture Media Co., Ltd.

Based on the Louguan Observatory on Mount Zhongnan—known as the “Immortal Capital, the First Blessed Land under Heaven”—the series embeds the ancient observatory’s holy‑water spirit pearl, fusing Laozi’s Daoist philosophy with Zhongnan herbal traditions. Handcrafted using traditional incense‑blending intangible‑heritage techniques, two series showcase distinct cultural identity, regional markers, and combined wellness‑gift value. Xi’an Things XI’AN THINGS****Tang Fu Gui Intangible Heritage Fire Festival Facial Mask Horse Gift Box Xi’an Ban Dian Cultural Creatives Design Co., Ltd.

Crafted by a duo of master artisans, the work merges Baoji’s intangible‑heritage fire‑festival aesthetics with the vigor of Tang warhorses, rendered in auspicious Chinese red. The body is engraved with the Yan style throne titles of thirteen dynasties, bearing Chang’an’s millennium‑long cultural lineage. High in visual appeal and cultural depth, it stands as a premium collectible and high‑end gift. Qin Shi Huang Mausoleum Museum·Terracotta Warriors‑Win‑on‑Horse New Year Gift Box****Qin Shi Huang Mausoleum Museum Cultural Industry General Corporation

The “Ma Shang” (On Horse) motif echoes the Bing Wu horse year, signifying swift smooth progress; “Ying” (Win) stands for winning fortune, career, and health. Since Qin Shi Huang’s surname is Ying, his unification of the six states turned the character into a totem of success and victory. Modeled after general, cavalry, and warrior terracotta figures, the set conveys decisive command, rapid triumph, and courageous advance—embodying the genetic code of victory. The city‑gift entries displayed six major trends: (1) tourism‑city integration boosting overall gift quality; (2) overall uplift in creative design standards; (3) stronger emphasis on local cultural connotations; (4) refined craftsmanship; (5) more precise practical adaptability; (6) heightened market potential. By grounding the competition in urban cultural traits, tapping tourism consumption potential, and leveraging creative design to upgrade tourism goods, the event pushes nationwide city gifts toward standardization, specialization, premium quality, branding, and mass appeal—injecting strong momentum into tourism‑product innovation and deeper culture‑tourism integration. Xi’an’s impressive haul fully showcases its tourism‑merchandise R&D and creative design prowess, as well as the city’s cultural allure. Moving forward, Xi’an will keep deepening high‑quality culture‑tourism development, using top‑tier city gifts to spark new consumption hotspots, unleash the market potential of tourism goods, and provide robust impetus for elevating and expanding culture‑tourism consumption and scaling industry growth. ©**西安文旅出品

编辑 | 刘佳萌 视觉 | 刘佳萌 校对 | 刘悦雯

复核 | 杨皓宇 审核 | 杨海雄

**

**

**

**

**

**