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Exhibitions & Brand Events

Columbia

“The More You Fall, the More You’re Hooked” New Brand Story Released

On April 27, international outdoor brand Columbia officially launched its new brand narrative, “The More You Fall, the More You’re Hooked,” alongside brand ambassadors Jiang Qiming and Zhang Jingyi in a new ad film. Focusing on hiking, fishing, and trail running, the campaign uses a lighthearted, anti-perfection style to showcase real outdoor moments of mud, mishaps, and surprises, echoing the brand slogan “Step into nature, and naturally play.” The brand also released tech gear like the Titanium Series Windbreaker, DRAINMAKER water-cutting shoes, and Kuanfeng Series XCR Gen 3 hiking boots, featuring Omni sun protection, waterproofing, and grip technologies.

Meanwhile, Columbia set up a naked-eye 3D “mystery pit” installation at its West Bund store in Shanghai, inviting consumers to “fall into the pit” and experience the unique charm of outdoor adventures that only get more addictive with each challenge. Lucky visitors could also win gear.

Longines

New HydroConquest Diving Watch Collection

Longines unveiled its new HydroConquest diving watch collection and the “Wave-Making Moment” pop-up experience at the West Bund Dream Center shipyard dock in Shanghai. The new model comes in a 42mm size with four new dials and five ceramic bezel color options, featuring a Milanese mesh bracelet for the first time. Powered by the L888.5 movement, it boasts a 72-hour power reserve and 300-meter water resistance.

The pop-up space follows a “Wave-Making Journey” theme, divided into eight zones: an immersive ocean soundscape with footage from Tenerife, Spain (Wave-Making Moment), a scent experience capturing sea breeze and sand (Tidal Fragrance), a DIY natural stone bracelet station (Coast at Your Wrist), a try-on area for the new HydroConquest watches (Time Control Zone), and signature drinks (Azure Bliss). There’s also an open-air “Seaside Retreat” and a pet-friendly “Leisure Time” area; at night, the “Wave Chaser Theater” transforms into a stage for film and music, with live performances by the LEONWILL band in the afternoon, all embracing the “surfing the waves” theme.

Enchanted at Prada Rong Zhai

Head Mixologist + First Anniversary Dinner

Enchanted at Prada Rong Zhai announced Remy Savage as its new head mixologist. A new cocktail menu, featuring 16 signature drinks inspired by the century-old history of Rong Zhai, launched on May 8. On May 16, a one-year anniversary four-hands tasting dinner will be co-hosted by Chef Riccardo La Perna and Chef Lorenzo Lunghi of Milan’s Torre restaurant.

New Jiushi Art Museum

“Go to the End of Everything”

The new Jiushi Art Museum at No.1 The Bund officially opened with its inaugural exhibition, “Go to the End of Everything,” curated by Jiang Jiehong. Nine international artists explore global ecology through painting, installation, and video. The exhibition runs until June 28, with interactive activities like a “Dead Wood Comes to Life” co-creation project and a plant relay at the 71 bus terminal.

BYREDO

Bal d’Afrique New Chapter Party

BYREDO hosted a Bal d’Afrique New Chapter party at Shanghai’s Fei Yue Li, centered on “rhythm,” blending African free rhythms and color art. The collector’s edition perfume continues its iconic scent profile at a new concentration, with a cap inspired by traditional Yakisugi wood-burning craftsmanship. The event partnered with music and culture brand fRUITYSHOP for an impromptu collective rhythm creation session.

11th PHOTOFAIRS Shanghai Returns in May

Global Photography Power Gathers in Shanghai

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From May 7 to 10, the 11th PHOTOFAIRS Shanghai will return to the Shanghai Exhibition Center. This year’s fair brings together over 45 galleries and art institutions from cities like Paris, Dusseldorf, Kyoto, Singapore, Beijing, and Shanghai, showcasing a diverse range from classic photography to experimental images and video installations.

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Alongside the fair, the “Insights” section, curated by Valeria Liebermann, will focus on the 50th anniversary of the Dusseldorf School of Photography. The second Shanghai International Contemporary Photography Festival will link over 20 urban landmarks and art spaces across Xuhui’s Wutong blocks, Jing’an’s Nanjing West Road, and Huangpu’s Xintiandi, creating a visual feast spanning art, culture, and city life.

NICOLAI

First Asian Store in Wukang Courtyard

On April 1, NICOLAI, the French niche perfume brand, opened its first standalone boutique in Asia at Shanghai’s Wukang Courtyard. At the ribbon-cutting ceremony, guests including the French Consul General in Shanghai and the director of Business France witnessed the launch. The store continues the classic Parisian aesthetic, featuring a dedicated fragrance experience area. With 100% family-owned independence—from the perfume lab near the Louvre to the handcrafted factory—every bottle embodies French craftsmanship.

L’Artisan Parfumeur

New Fragrance “L’Amant”

L’Artisan Parfumeur launched its new perfume, “L’Amant.” Perfumer Nathalie Lorson opens with the fiery note of Sichuan pepper, blending ink, patchouli, sandalwood, and vetiver to create a tension between restraint and indulgence.

Diptyque

Classic Candle Revamp

In 2026, Diptyque is fully revamping its classic candles. Collaborating with designer Julie Richoz, the glass candle holder is 10% lighter, and a reusable refill is now available (in ten iconic scents), reducing the carbon footprint by about 22%. Five new scents—Coffee, Nettle, Black Sesame, Rhubarb, and Shiso—are also being introduced. Global launch: April 16.

L’Oréal Professionnel

“Century of Classics, Reborn Anew” Haute Coiffure Show

On April 22, L’Oréal Professionnel hosted its “Century of Classics, Reborn Anew” haute coiffure show at the Museum of Art Pudong, divided into four chapters: Retro Realm, Minimalist Realm, Millennium Realm, and Future Realm. The event also presented the top eight works from the 2025 Global Hairdressing Designer Competition in China and announced the start of a new season. A “Flash Dry” Future Salon pop-up offered pro tech experiences like anti-hair loss elixirs and flash dry masks.

Ami Paris

15th Anniversary “Thank You for Being a Friend” Special Event

French fashion brand Ami Paris celebrated its 15th anniversary with QQ Music for the “THANK YOU FOR BEING A FRIEND” global campaign. A preview event was held on April 24 at the Taikoo Li Qiantan boutique, attended by global brand ambassadors Zhou Yiran, Ouyang Dedi, and Li Qing. A music night took place on April 25 at Bar Leone, with a limited-edition collection of baseball caps, bucket hats, and T-shirts.

ba&sh

Wellness Café “Relax & Be You” Pop-Up

From April 24 to 26, French fashion brand ba&sh created a Wellness Café “Relax & Be You” immersive pop-up on Shanghai’s North Suzhou Road, embodying the brand’s ethos of “relaxed, at ease, joyful self.”

The space, with a natural, energetic vibe, features multifunctional areas offering breathing rituals, French cocktails, and light bites. The brand also launched a Wellness activewear capsule collection in earthy tones with functional tech fabrics, versatile for sports, commute, and social occasions. This event is the brand’s global lifestyle art vision in Asia, with future efforts continuing to promote a French-style healthy lifestyle.

TEAM WANG design

COOKIES 7 “RESET”

Jackson Wang’s label TEAM WANG design released a new chapter in the COOKIES series, “RESET,” with a neutral color palette including ash, gravel, and deep moss. The brand logo simplifies to “TWD.” From April 25 to May 10, a pop-up concept space at Shanghai’s JULU758 is open, offering an immersive journey of “clearing-locating-rebuilding-resetting.”

DISSONA

“Breathing Bag Room” Pop-Up + Three New Stores

For 41-year-old leather brand DISSONA, with the core concept “Good leather breathes,” a “Breathing Bag Room” pop-up opened at Parkson Huaihai Road (April 16-May 17), featuring the 2026 spring-summer lunchbox bag and a Powerpuff Girls collaboration. Three Shanghai stores opened simultaneously: Jing’an Kerry Centre, Hongqiao MixC, and the Huaihai Road pop-up.

XIANG YI

2026 Fall-Winter Collection at Shanghai Fashion Week

On March 31, the un…

Independent designer brand XIANG YI unveiled its 2026 Fall/Winter collection “Daylight Lantern Ball” at the New Bund Performing Arts Center. Designer Xiang Yi proposed the avant-garde concept that “daylight can also shine, and daily life can also be a carnival,” presenting a three-act narrative of women’s growth journey. At the end of the show, models walked out of the venue in gowns, took taxis, and rode bicycles—echoing the core claim that “gowns don’t depend on the occasion, but stem from the awakening of individual states.”

Moyao

“Walking Intangible Heritage” at Milan Design Week

Fashion brand Moyao partnered with intangible cultural heritage paper-cut artist Jiang Honglin and tea art master Huang Jianhong to debut at Milan Design Week. Jiang Honglin created paper-cut works inspired by Miao cultural motifs like “Butterfly Mother,” which Moyao translated into haute couture pieces, integrating heritage embroidery and Guizhou handmade egg cloth, turning intangible heritage into “walking art.” Huang Jianhong won the Best Communication Award at Milan Design Week. A dual-city launch in Shanghai and Milan took place on April 25.

Feng Ji’s Sculpture “Rêverie à Giverny”

Acquired by the French Impressionist Museum

Chinese mainland artist Feng Ji’s (FENG J) sculpture “Rêverie à Giverny 浮生梦” was permanently collected by the Musée des Impressionnismes Giverny. The piece features a dragonfly sketched in one cursive stroke, with hand-painted gradient colors and inlaid gemstones like chalcedony and serpentine. It will be exhibited alongside 30 original Monet works at the grand exhibition “Avant les nymphéas” commemorating the 100th anniversary of Monet’s death, running until July 5.

BEYOND THE VINES

Shanghai Jing’an Kerry Center Design Store Opens

Singapore-based creative design brand Beyond The Vines opened its first Shanghai Design Store concept on April 24, located at Jing’an Kerry Center. The new space is larger and offers a fuller product lineup, introducing for the first time men’s and women’s ready-to-wear, children’s wear, pet collections, sports footwear, and eyewear, marking a step toward becoming a complete lifestyle brand.

The same day saw the launch of the first eyewear collection, Parallel™, inspired by “symbiotic parallel lines.” It offers three frame styles in acetate fiber and stainless steel, with polarized lenses that block UV rays and reduce glare. The store features sculptural installations and LED screens, and during the opening, a “Para Paradise” interactive experience allowed customers to customize classic ParaPouch bags, paired with 20 collectible accessories.

ASICS

“Ya” Street Inspiration Market Kicks Off

From April 24 to 26, ASICS teamed up with youth culture brand NEED! FLEA at Shanghai’s C·PARK to create the “Go! ‘Ya’ Street Inspiration Market.” Inspired by the trend-driven lifestyle category’s first thin-sole shoe model, HYPERSYNC, and the new colorway of GEL-CUMULUS 16, the market gathered multiple trendy brands and communities. Through interactive installations and experiences like “ASICS Style Walk Station,” “Go! Energy Playground,” and “‘Ya’! Inspiration Craft Corner,” it built an urban energy field linked by walking, encouraging young generations to find physical and mental energy in comfortable walks and explore unexpected street inspirations and self-expression.

SWEATY BETTY

“Born Sweaty” Pop-Up Store Energetically Opens

On April 24, British premium women’s activewear brand SWEATY BETTY launched its “BORN SWEATY” brand concept pop-up store at Shanghai Jing’an Kerry Center. Dominated by the signature orange color, the pop-up features highlights like a legging wall, oversized brand logo, functional medicine ball installation, and slogan walls, showcasing Spring/Summer collections such as Power, Runners High, and Shorts, highlighting Bum Sculpting craftsmanship and rich print aesthetics. On opening day, the brand hosted a sharing and discussion session with community partners and athletic Sisterhood sisters, focusing on women’s sports friendships and growth stories, with a pop-up photo booth capturing sweat moments. The pop-up continues to create a dedicated space for women to sweat together and empower each other.

Uniqlo

Sun Protection Full Collection “Sunshine Energy Field”

Uniqlo created a “Sunshine Energy Field” at Shanghai West Bund Dream Center, embracing the concept that “sun protection is to better embrace the sun,” launching its full new sun protection collection. The highlight is the second-generation cooling sun-protective jacket, with UPF100+ measured sun protection that remains effective after 100 washes; a portable version with durable water repellency and breathability; and DRY-EX quick-dry version that absorbs sweat in one second. The full range covers women’s, men’s, and children’s wear, and creative director Clare Waight Keller also introduced sunglasses that block 99% of UV rays. From April 24 to 26, the pop-up featured interactive activities like sunshine electronic music Eight Trigrams and a pet paradise (now ended, products still hot-selling in stores).

Uniqlo

RE.UNIQLO STUDIO Adds Disney Embroidery

Starting April 3, Uniqlo’s RE.UNIQLO STUDIO clothing renewal workshop added eight new Disney-themed embroidery designs, including classic silhouettes and cutouts of Mickey, Minnie, Donald Duck, and Daisy. Each embroidery costs 50 RMB, available at four stores including the Shanghai Huaihai Middle Road Global Flagship Store and Nanjing West Road Global Flagship Store.

oddCIRKUS x CHARR

Collaboration Collection Pop-Up Lands in Shanghai

Starting April 26, the oddCIRKUS x CHARR collaboration collection officially launched, with simultaneous offline pop-ups at Shanghai Jing’an Kerry Center (April 26–June 22) and West Bund Dream Center (April 26–May 10). The series, themed “Summer Carnival of Street Old Pals,” draws inspiration from CHARR’s childlike illustration style, featuring key items like skate shoes (gray suede with colored dot canvas, embroidered with a “skateboard + puppy” motif), short-sleeve tees, beach shorts, denim jeans, canvas bags, and a custom gift box (with detachable shoe charms and Daruma postcards). The pop-ups offer multiple fun interactions and photo opportunities, with all-channel simultaneous release.

Starbucks

Disney Town Store Renovated and Reopened

Starbucks’ Disney Town store, which has accompanied visitors for ten years, recently reopened with a fresh look. Designed around “Manor Carnival,” the store now features a 2.1-meter-tall green apron Bear Store Manager and a “Bear Wall” of 33 limited-edition bear store managers from around the world. Seating has increased from 85 to 165, and a store-exclusive special “Peach Fragrance Lemon Shadow Iced Americano” has been introduced. A second-floor flexible social space, new digital screens, and the order system make the fairy-tale journey more efficient and comfortable.

OATLY

New Extra Strong Matcha Oat Milk Launched

OATLY has precisely caught the matcha trend, launching an Extra Strong Matcha Oat Milk. Made with highland matcha from Tongren, Guizhou, “China’s Matcha Capital,” with a theanine content of 1.2% and matcha powder ground to over 1000 mesh. Compared to the previous version, matcha content is increased by 350%, delivering an “80% bitter, 20% sweet” taste experience, low in sugar, and certified with a Clean Label three-star rating.

IKEA Shanghai

Green Lifestyle Festival

From April 22 to May 5, IKEA Shanghai launched a “Green Lifestyle Festival,” featuring activities like the “IKEA Power Walk” check-in, an auction starting at 1 RMB, and a circular market. The Beicai store’s Swedish restaurant has been renovated, offering 700 seats and six functional areas. Small items across the store have a “buy 10 get 1 free” deal, selected large items are 10% off, and the buyback service offers free home pickup.

Shanghai LEGOLAND Discovery Center

Tenth Anniversary

On April 2, China’s first LEGOLAND Discovery Center celebrated its tenth anniversary. The event, themed “Build a Decade, Create in the City,” featured the release of a tenth-anniversary commemorative short film, and LEGO master builders completed a tenth-anniversary minifigure together with young players.

Shanghai LEGOLAND Resort

Monkie Kid Themed Event

From April 17 to May 17, Shanghai LEGOLAND Resort hosted a “Pass the Baton! Embark on a Grand Adventure with Monkie Kid” themed event. The new ride, “LEGO Monkie Kid Flower Fruit Mountain Adventure,” officially opened, allowing visitors to ride a boat and encounter a 10-meter-tall Monkie Kid mecha. The park simultaneously launched themed building classes, limited-edition dance medleys, puppet shows, and special cuisine at Chef Zhu’s Food City.

Philips

“Pure Care Beauty Life Space” Pop-Up First Stop in Shanghai Cloud Nine

Starting April 27, Philips’ “Pure Care Beauty Life Space” pop-up will sequentially visit ten major stores across four cities: Shanghai, Wuhan, Chongqing, and Changsha. The first stop at Shanghai Cloud Nine City Life Center (April 27–May 3) debuts in the first-floor atrium, with immersive experience zones like “Health Lab Area” and “Family Dental Clinic,” where visitors can test the newly upgraded sonic tooth-cleaning technology, experience the flagship new “Diamond 9 Professional Master Brush” (featuring clean-protect-beautify in one step), and get free plaque testing. The event also offers a membership benefit of a 30-day trial brush.

Multiple member benefits including trade-ins, purchase-and-brush replacement with new brush heads, along with product experiences of grooming and beauty appliances like the Pebble Max portable razor, the Collagen Red Light Mini Iron, and the 7 Series Pro High-Speed Hair Dryer & Styler.

Kohler

“Spring Shower” Debuts at Shanghai International Flower Festival

Recently, Kohler made its debut at the Shanghai International Flower Festival with the theme “Spring Shower,” creating an immersive spring garden on the Qiantan Riverside. Products like the Asko bathtub and the Sitop skin-care/pet-care multifunctional handheld showerhead were integrated with floral installations, and a pet-friendly check-in spot was set up. Kohler elevates bathing into a ritual of self-care, promoting a healthy and sustainable lifestyle.

Carrier Toshiba

Mini SMMS T Ultra Lanjing Series

On Earth Day, Carrier launched the Toshiba Mini SMMS T Ultra Lanjing Series central air conditioner, with the theme “Bigger by a bit, quieter by a touch, saving more.” The new product focuses on energy efficiency and environmental protection, supporting regional “dual carbon” goals. The launch event also featured a National Geographic photography exhibition.

Six God

“Mosquito Academy” Opens + Mosquito Repellent Egg Debut

Six God joined forces with the China Meteorological Administration, Tsinghua University, and Sun Yat-sen University’s “Mosquito Factory” to establish the “Mosquito Academy” and released version 2.0 of the national mosquito activity heat map. It also debuted the third-generation Mountain Pomelo Mosquito Repellent Egg (on Tmall), containing 20% Icaridin, offering 8.2 hours of long-lasting mosquito repellent with perfume-grade fragrance. Additionally, the brand launched the children’s line Xiao Liu Shen.

Jinjiang Radisson Hotels

2026 “Jinwei Huzhao”重磅发布重发布

On April 23, Jinjiang Radisson Hotels officially launched the 2026 “Jinwei Huzhao” digital food and travel guide, integrating catering and accommodation resources across four sections: “Street Food Delights,” “Global Flavors Quest,” “Coffee Moments,” and “Curated Stays,” fully transitioning to an electronic version for “one code, savor the world.” It also partnered with Shanghai Pass under Jiushi Group to launch a co-branded card, deeply bundling transportation and dining benefits, covering discounts on buses and maglev trains, exclusive dining discounts as low as 30% off, and incorporating them into Jinjiang Travel’s specialty routes. This project aligns with Shanghai’s strategy to become an “International Food Capital,” leveraging co-creation with overseas chefs and introducing international flavors to create a seamless food-and-travel experience from table to room, commute to stay, continuously expanding the global influence of the “Jinwei” brand.

Costco

Introduces Black Diamond Membership

Costco has officially launched the Black Diamond Membership in mainland China, with an annual fee of 688 RMB, offering the highest global 3% cashback on purchases (based on pre-tax amounts), with an annual cashback cap of 7,200 RMB. Gold Star members can upgrade proportionally. Benefits also include subsidies for online shopping shipping, high-speed rail VIP lounges, and exclusive prices for JD car wash and home services. New memberships or upgrade paths are now open.

OIDE 2026 Outdoor Lifestyle Design Exhibition

300+ Brands Gather for a Relaxed Outdoor Experience

From May 14 to 17, the hugely popular outdoor exhibition OIDE 2026 will return to Shanghai West Bund, covering eight outdoor categories: camping, climbing, hiking, fishing, water sports, off-roading, design, and trends, bringing together 300+ cutting-edge lifestyle brands from around the world. On-site features include thousands of outdoor chair installations, new product launches, limited-edition items, and exclusive show discounts, along with thousands of yuan in giveaways. From May 9 to 10, a fun warm-up event will kick off at the West Bund Dream Center’s waterfront platform, with a limited-time outdoor chair check-in installation, and participants can receive exclusive freebies. You’re invited to meet at West Bund in May to unlock the dual joy of relaxed outdoor living and trendy design.

Huainiao Island × INS New Paradise

Lighting Up Urban Youth Energy with a “Lighthouse”

Recently, Huainiao Island in Zhoushan collaborated for the first time with Shanghai trendy landmark INS New Paradise, replicating the Huainiao Lighthouse, built in 1870, in its lobby, while simultaneously rolling out a giant advertisement at South Shaanxi Road Metro station. Using a combined approach of “offline buzz - immersive scene - social sharing,” it actively integrates into the daily lives of urban young people. On-site features include fun interactions and check-in installations, and a Weibo topic #PretendToBeOnHuainiaoIsland encourages users to “reach the island with imagination” in creative ways.

Mall Activities

Plaza 66 Shanghai

“25 Years Together, Striking a New Journey”

From now until May 5, Plaza 66 Shanghai celebrates its 25th anniversary and Hang Lung Properties’ 66th anniversary with a dual celebration. Centered around music, the mall has created three experiential spaces: the “Letters from Time” immersive music space, the “Trajectory of Sound” 360° interactive experience, and the “Vinyl Voice” music café. 86 international luxury and dining brands in the mall offer music-themed limited-time experiences and gifts.

Plaza 66 Shanghai

“LOVE OUT LOUD: City-Wide Hunt for Love” 520 Event

From May 1 to 20, Grand Gateway 66 Shanghai kicks off the “LOVE OUT LOUD: City-Wide Hunt for Love” 520 special event. On May 3 and 4, the world tour cast of the Broadway phenomenon musical “Moulin Rouge!” will exclusively debut its China premiere, with the outer plaza featuring a classic Moulin Rouge windmill installation, CAN CAN dance competitions, and a JUST FOTO co-branded themed photo booth to capture romantic moments. During the event, single purchases of 520 RMB or more qualify for entry into the “Gilded Lucky Room” for a lucky draw; participation in check-in activities offers a chance to win custom musical merchandise. Join a red romantic dream.

Shanghai Panlong Tiandi

“Jiangnan Seasons Fair: Water Market” Opens

From April 24 to June 7, Shanghai Panlong Tiandi celebrates its third anniversary and launches the third “Jiangnan Seasons Fair: Water Market,” featuring Shanghai’s first water-based market as its core scene. Collaborating with international design team “Pinwu Liuxing,” it creates a giant seasonal installation, recreating the bustling scenes of Jiangnan’s rice, cloth, and fish markets. Visitors can “shop” by kayak and experience Jiangnan folk arts and craft workshops. The project now houses nearly 200 brands, with first stores and specialty shops accounting for over 80%, and has been named a National Tourism and Leisure Street. Nearly 40 new stores open simultaneously, with brand upgrades, continuing to build “A New Tiandi in the Park” and a “Jiangnan Cultural Ecological Community,” providing an ideal “quick escape” destination for urbanites.

Shanghai Longhua Hui

“Flower Goddess Welcomes Spring” Longhua Spring Festival

From April 30 to May 5, the Longhua Spring Festival, themed “Flower Goddess Welcomes Spring,” returns to Shanghai Longhua Hui. During the event, the environmental interactive play “Walking with the Flower Goddess” debuts in Shanghai, with twelve Flower Goddesses parading through the streets, reviving the folk tradition of flower goddess processions. Over 50 market brands appear, and a limited-time pedestrian street is set up during the May Day holiday, with Jingdezhen Pottery University Market making its first appearance in Shanghai. The mall also offers promotions like 100 RMB off on 300 RMB dining purchases, 100 RMB off on 500 RMB single purchases in retail and apparel, and 50 RMB off on 300 RMB single purchases at Uniqlo. Three new stores—Pet Family, Yogurtday, and i-galary—also open. This May Day holiday, come to Longhua Hui for a flower goddess date.

ONE EAST Boco Plaza

“Creative Lounging Convention” Limited-Time Event

From May 1 to 31, ONE EAST Boco Plaza launches the “Creative Lounging Convention” urban camping ground under the theme “Creative Lounging, Playful Early Summer,” featuring relaxing experiences like lazy lounging and sunbathing. It simultaneously hosts the second “Innocence Co-Creation Art Exhibition,” displaying children’s drawings of “Mom and Dad,” creating a healing parent-child landscape. Other activities include “Pet Sports Show,” “Women’s Sports Meet,” “Little Kids’ Meet,” and the sweet “520 Confession Sports Meet.” For consumption benefits, Dianping offers 500 RMB vouchers for 400 RMB, and all month long, purchases of 520 RMB qualify for a lucky draw. Activities span multiple occasions like May Day, Mother’s Day, and 520.

TX Huaihai Youth Energy Center

【Soft Traces】 Spring Limited-Edition Fragrance Market

From April 18 to May 5, TX Huaihai │ Youth Energy Center, in collaboration with fragrance and beauty collection brand YiZi Yanji, launches the “A Little Urgent Market! 【Soft Traces】 Spring Limited-Edition Fragrance Market” on the L4 atrium, gathering over 20 fragrance, beauty, and jewelry brands. Inspired by the Proust effect, it triggers spring memories through scents. During the event, check-in and purchase-based giveaways are available, creating a spring-limited market experience blending olfactory, visual, and emotional experiences for young consumers.

Sinan Fuxing Natural Market

From April 30 to May 4, the “Sinan Natural Living Season · Sinan Fuxing Natural Market” is held simultaneously at Sinan Mansions and Fuxing Park. Featuring the cute pet IP “Orange Boss,” the market gathers over 100 specialty stalls, divided into six areas: digital wellness, food, pets, handicrafts, lifestyle aesthetics, and flowers and plants. It also offers over 30 “Powered by Love” music performances, the “Love God Big Orange” art installation, and “Big

The “Orange·Natural Wonders Club” limited-time interactive game. The event also features swing dance flash mobs, intangible cultural heritage velvet flower workshops, electronic music Baduanjin, and other experiences. Scan the Alipay QR code for purchases over 30 yuan to get random discounts, and register as a Sinan member to enjoy points-for-gifts, free order draws, and other perks. The market runs until May 10, creating a holiday space that blends the warmth of spring with nature’s healing power.

EKA·Tianwu

“Fragrant Roses Over Tianwu” Rose-Themed Flower Exhibition

As the Pudong Jinqiao venue for the Shanghai International Flower Festival, EKA·Tianwu presents an immersive rose-themed flower exhibition from April 10 to May 17. Over 40 industrial heritage buildings intertwine with thousands of roses, featuring installations like Water Mirror·Flower Ring and Secret Realm·Garden, along with ikebana experiences, Chinese-style parades, and rose-themed dining.