May Wind Vane: Unlocking the N Ways to Open This Month

Exhibitions & Brand Events

Columbia

“The More You Fall, the More You’re Hooked” – New Brand Narrative Released

On April 27, international professional outdoor brand Columbia officially launched its new brand narrative, “The More You Get Into the Wild, the More You Get Hooked,” releasing a same-titled ad campaign featuring ambassadors Jiang Qiming and Zhang Jingyi. The campaign focuses on three key outdoor scenarios—hiking, fishing, and trail running—using an anti-perfection, lighthearted humor to capture real, messy, muddy, and unexpected moments that get you “hooked,” echoing the brand’s slogan “Step into Nature, Nature Plays.” Columbia also introduced its Titanium series Wind Sense skin jacket, DRAINMAKER water-cutting shoes, and Kuangfeng XCR third-gen hiking boots, backed by Omni-Shade, Omni-Tech, and Omni-Grip technologies.

Meanwhile, Columbia set up a naked-eye 3D mystery pit installation at its West Bund store in Shanghai, inviting consumers to “jump into the pit” themselves and experience the unique charm of getting more hooked on outdoor adventures the more they go through, with a chance to win gear.

Longines

New HydroConquest Dive Watch

Longines unveiled its new HydroConquest dive watch at the West Bund Dream Center dock in Shanghai, along with a “Wave-Making Moment” pop-up experience space. The new timepiece comes in a 42mm case, offering four new dials and five ceramic bezel color options, debuting a Milanese mesh bracelet. It is powered by the L888.5 movement with a 72-hour power reserve and water resistance up to 300 meters.

The pop-up space follows a “Wave-Making Journey” theme, featuring eight exhibition zones: an immersive ocean setting with wave visuals and sound from Tenerife, Spain (Wave-Making Moment); a scent memory capturing waves, sea breeze, and shore (Tidal Fragrance); a natural stone bracelet crafting experience (Coast on the Wrist); the new HydroConquest collection on display for try-ons (Timing the New); and a signature beverage to leave a lingering taste (Azure Delight). The space also includes an open-air “Seaside Rest” area and a pet-friendly “Leisure Time” zone. At night, the “Wave-Chasing Theater” transforms into a film and music stage, with afternoon live performances by LEONWILL band, fully embracing the “wave-chasing” theme.

Addicted to Prada Rong Zhai

Head Mixologist + First Anniversary Dinner

Prada Rong Zhai announced Remy Savage as its new head mixologist. The new cocktail menu, inspired by the century-old history of Rong Zhai, features 16 signature creations, launching on May 8. Additionally, a first-anniversary four-hands tasting dinner will be held on May 16, presented by Chef Riccardo La Perna and Chef Lorenzo Lunghi from Milan’s Torre restaurant.

New Jiushi Art Museum Venue

“Carrying Everything to the End”

The Bund No.1 Jiushi Art Museum’s new venue has officially opened, with the inaugural exhibition “Everything to the Extreme” curated by Jiang Jiehong. Nine international artists explore global ecology through painting, installation, and video. The exhibition runs until June 28, featuring interactive activities like “Reviving Dead Wood” co-creation and tailpipe plant relays, while extending the art to the No.71 bus terminal.

BYREDO

Bal d’Afrique Jazz New Chapter Party

BYREDO hosted a Bal d’Afrique jazz new chapter party at Shanghai’s Feiyue Li, taking “rhythm” as its anchor and blending African free-flowing movement with color art. The collector’s edition perfume continues its iconic scent profile with a new concentration, while the bottle cap draws inspiration from the traditional yakisugi technique. The event partnered with music culture brand fRUITYSHOP for an impromptu collective rhythm co-creation.

The 11th PHOTOFAIRS Shanghai Returns in May

Global Photography Power Gathers in Shanghai

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From May 7 to 10, the 11th PHOTOFAIRS Shanghai will return to the Shanghai Exhibition Center. This year’s fair brings together over 45 galleries and art institutions from cities including Paris, Düsseldorf, Kyoto, Singapore, Beijing, and Shanghai, showcasing a diverse range of practices from classic photography to experimental imagery and video installations.

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The “Insightful Images” section, curated by Valeria Lieberman, focuses on the 50th anniversary of the Düsseldorf School of Photography. The second Shanghai International Contemporary Photography Festival will connect over 20 city landmarks and art spaces, including Wukang Street in Xuhui, Nanjing West Road in Jing’an, and Xintiandi in Huangpu, creating a visual feast spanning art, culture, and urban life.

NICOLAI

First Asia Store Opens at Wukang Court

On April 1, the French luxury perfume brand NICOLAI opened its first independent boutique in Asia at Shanghai’s Wukang Court. At the ribbon-cutting ceremony, the French Consul General in Shanghai and the Director of Business France witnessed the occasion. The store continues the classic Parisian aesthetic, featuring a dedicated fragrance tasting area, and is 100% family-run. From the perfume laboratory near the Louvre to the pure handmade factory, every bottle embodies French craftsmanship.

L’Artisan Parfumeur

New Fragrance “Amant”

L’Artisan Parfumeur launches a new perfume, “L’Amant.” Perfumer Nathalie Lorson opens with the fiery kick of multi-pepper leaves, blending ink, patchouli, sandalwood, and vetiver to create an olfactory tension between restraint and indulgence.

Diptyque

Classic Candle Revamp

In 2026, Diptyque gives its classic candles a complete makeover. Collaborating with designer Julie Richoz, the glass candle cups are redesigned, weighing 10% less, and refillable options (in ten iconic scents) are introduced, reducing the carbon footprint by about 22%. Additionally, five new scents—coffee, nettle, black sesame, rhubarb, and shiso—join the lineup, with global release on April 16.

L’Oréal Professionnel

Haute Couture Hair Show “Centennial Classic, Reborn”

On April 22, L’Oréal Professionnel will host the “Centennial Classic, Reborn” haute couture hair show at the Pudong Art Museum, interpreting hair aesthetics through four chapters: “Retro Realm,” “Minimalist Realm,” “Millennium Realm,” and “Future Realm.” It will also showcase the top eight works from the 2025 Global Hair Design Competition China region and announce the start of a new season. Additionally, the “Instant Smooth” future salon pop-up will offer professional tech experiences, including anti-hair loss boosters and instant conditioners.

Ami Paris

15th Anniversary “Thank You for Being a Friend” Special Event

French fashion brand Ami Paris celebrates its 15th anniversary by launching the “THANK YOU FOR BEING A FRIEND” global campaign in partnership with QQ Music. A preview event was held on April 24 at the Taikoo Li boutique in Qiantan, attended by global brand ambassadors Zhou Yiran, Ouyang Dìdì, and Li Qing. A music night took place on April 25 at Bar Leone, and a limited-edition collection of baseball caps, bucket hats, and T-shirts was released.

ba&sh

Wellness Café “Relax with Ease” Pop-Up Space

From April 24 to 26, French fashion brand ba&sh will create a “Relax with Ease” immersive wellness café pop-up on North Suzhou Road in Shanghai, embodying the brand’s philosophy of “looseness, ease, and self-pleasure.” The space, with a natural, light-vibrant tone, features multifunctional areas offering breathing rituals, French-inspired drinks, and light bites. The brand also releases the Wellness Activewear capsule collection, using earthy tones and functional tech fabrics in diverse styles suitable for sports, commuting, and socializing. This event is part of the brand’s global living art vision in Asia, with plans to continue spreading the concept of French healthy living.

TEAM WANG design

COOKIES 7 “RESET”

Jackson Wang’s brand TEAM WANG design launches the new “RESET” chapter of its COOKIES series, using neutral tones like ash gray, sand, and deep moss for the visual system, with the brand logo simplified to “TWD.” From April 25 to May 10, a limited-time concept space at JULU758 in Shanghai opens for an immersive “zeroing-positioning-rebuilding-resetting” sensory journey.

DISSONA

“Breathing Bag Room” Pop-Up + Three Stores Open

The 41-year-old leather goods brand DISSONA, with the core concept “good leather breathes,” creates a “Breathing Bag Room” pop-up at Parkson Huaihai Middle Road (April 16-May 17), showcasing the 2026 spring-summer new lunch bag and the Powerpuff Girls collaboration collection. At the same time, three stores open in Shanghai: Jing’an Kerry Center, Hongqiao The Mixc, and the Huaihai Middle Road pop-up.

XIANG YI

2026 Fall-Winter Collection Debuts at Shanghai Fashion WeekOn March 31st, independent designer brand XIANG YI presented its 2026 Autumn/Winter collection “Daylight Balloon” at the Qiantan Performing Arts Center. Designer Xiang Yi proposed the avant-garde concept that “daylight can also shine, everyday life can also be a carnival,” unfolding women’s growth journey in a three-act structure. As the show concluded, models walked out in gowns, took taxis, and rode bicycles—echoing the core philosophy that “gowns don’t rely on the setting, but stem from the awakening of individual state.”

MOYAO

“Walking Intangible Heritage” at Milan Design Week

Fashion brand MOYAO partnered with intangible heritage paper-cutting artist Jiang Honglin and tea ceremony artist Huang Jianhong to appear at Milan Design Week. Jiang Honglin created paper cuts inspired by Miao cultural motifs like “Butterfly Mother,” which MOYAO transformed into haute couture, blending intangible heritage embroidery with Guizhou handmade eggshell fabric, making heritage a “walking art.” Huang Jianhong won the Milan Design Week Best Communication Award. On April 25th, simultaneous launches were held in Shanghai and Milan.

Feng Ji Sculpture “Rêverie à Giverny”

Acquired by the French Impressionist Museum

Chinese mainland artist FENG J’s sculpture “Rêverie à Giverny” has been permanently collected by the French Impressionist Museum (Giverny). The piece captures a dragonfly form in a single cursive stroke, with hand-painted gradient colors and inlaid gemstones like chalcedony and serpentine. It will be displayed alongside 30 original Monet works in the exhibition “Avant les nymphéas” commemorating the 100th anniversary of Monet’s death, running until July 5th.

BEYOND THE VINES

Design Store Opening at Shanghai Jing’an Kerry Centre

Creative design brand Beyond The Vines, originating from Singapore, opened its first Shanghai Design Store concept on April 24th at Jing’an Kerry Centre. The new space is larger and offers a wider range, introducing for the first time men’s and women’s ready-to-wear, children’s wear, pet collections, sneakers, and eyewear, marking a step toward a full lifestyle brand.

The same day saw the launch of its first eyewear collection, Parallel™, inspired by “parallel lines symbiosis,” featuring three styles with acetate and stainless steel construction, and polarized lenses that block UV rays and reduce glare. The store features sculptural installations and LED screens, with a “Para Paradise” interactive experience during the opening, where customers can customize the iconic ParaPouch tote bag with 20 collectible charms.

ASICS

“Ya” Street Market Energizes

From April 24th to 26th, ASICS teamed up with youth culture brand NEED! FLEA at C·PARK in Shanghai to create the “Go! ‘Ya’ Street Inspiration Market.” Inspired by the first slim-soled shoe of the lifestyle category, HYPERSYNC, and the new colorway of GEL-CUMULUS 16, the event gathered numerous streetwear brands and communities. Through interactive installations and experiences like “ASICS Travel Station,” “Go! Energy Playground,” and “‘Ya’! Inspiration Handcraft Zone,” it built an urban energy hub centered on walking, encouraging the younger generation to gain physical and mental energy through comfortable walks and explore unplanned inspirations and self-expression on the streets.

SWEATY BETTY

“BORN SWEATY” Pop-Up Store Heats Up

On April 24th, British premium women’s activewear brand SWEATY BETTY launched its “BORN SWEATY” concept pop-up store at Shanghai Jing’an Kerry Centre. The store features a signature orange color scheme, with highlights like a leggings wall, oversized brand logo, functional medicine ball installations, and slogan walls. It showcases Spring/Summer collections including Power, Runners High, and Shorts, highlighting Bum Sculpting craftsmanship and vibrant print aesthetics. On opening day, the brand hosted discussions with community partners and sporty Sisterhood sisters on women’s exercise camaraderie and growth stories, with a timed photo booth capturing sweat moments. The pop-up continues to offer a dedicated space for women to sweat together and empower each other.

UNIQLO

Sun Protection Full Collection “Solar Energy Hub”

UNIQLO created a “Solar Energy Hub” at Shanghai West Bund Dream Center, with the philosophy “Sun protection is to better embrace the sun,” introducing its full sun protection collection. The star product is the second-generation cooling UV jacket, with UPF100+ actual test results and sun protection that remains effective after 100 washes. The portable UV jacket offers durable water repellency and breathability, while the DRY-EX quick-dry version absorbs sweat in one second. The whole line covers women’s, men’s, and kids’ wear, and creative director Clare Waight Keller also launched sunglasses blocking 99% of UV rays. From April 24th to 26th, the pop-up featured interactive activities like solar EDM Eight Brocade exercises and a pet playground (now ended, but products remain available in stores).

UNIQLO

RE.UNIQLO STUDIO Adds Disney Embroidery

From April 3rd, UNIQLO’s RE.UNIQLO STUDIO clothing renewal workshop introduced eight new Disney-themed embroidery patterns, including classic silhouettes of Mickey, Minnie, Donald Duck, and Daisy. Each embroidery costs 50 yuan and is available at four stores, including the Shanghai Huaihai Middle Road Global Flagship Store and Nanjing West Road Global Flagship Store.

oddCIRKUS x CHARR

Collaboration Pop-Up Store Lands in ShanghaiStarting April 26, the oddCIRKUS x CHARR collaboration collection officially drops, with pop-up stores opening simultaneously at Shanghai Jing’an Kerry Center (April 26–June 22) and West Bund Dream Center (April 26–May 10). Inspired by CHARR’s playful, childlike art style under the theme “Summer Bash with Old Street Pals,” the collection features skate shoes (gray suede + polka dot canvas with embroidered “skateboard + puppy” motifs), short-sleeve tees, board shorts, denim jeans, canvas bags, and more, plus a custom gift box (with detachable shoe charms and Daruma postcards). The pop-ups offer interactive experiences and photo ops, available across all channels.

Starbucks

Disney Town Store Returns with a Fresh Look

Starbucks’ Disney Town store, a decade-long favorite, has reopened with a redesigned “Mansion Carnival” theme. Highlights include a 2.1-meter-tall Green Apron Bear Store Manager and a “Bear Wall” featuring 33 limited-edition bear store managers from around the world. Seating has expanded from 85 to 165, and a store-exclusive “Peach & Lemon Iced Americano” is now available. A second-floor social space, new digital screens, and the Starbucks Now ordering system make the fairy-tale experience smoother and cozier.

OATLY

New Strong Matcha Oat Milk LaunchOATLY has perfectly caught the matcha trend, launching an extra-strong matcha oat milk. Made with highland matcha from Tongren, Guizhou—known as the “Matcha Capital of China”—it boasts a theanine content of 1.2% and matcha powder milled to over 1000 mesh. Compared to the previous version, the matcha content has been increased by 350%, delivering a taste experience that’s “80% bitter, 20% sweet.” It’s low in sugar and has earned a Clean Label three-star certification.

IKEA Shanghai

Green Living FestivalFrom April 22 to May 5, IKEA Shanghai launched the “Green Living Festival,” featuring events like the “IKEA Power Walk” check-in, auctions starting at 1 yuan, and a circular market. The Swedish restaurant at the Beicai store has been revamped, offering 700 seats and six functional zones. Small items storewide are “buy 10, get 1 free,” selected large items are 10% off, and the buyback service offers free doorstep pickup.

Shanghai LEGO

Discovery Center’s 10th Anniversary

On April 2, China’s first LEGO Discovery Center celebrated its 10th anniversary. Themed “Build Memories, Create Fun in the City,” the event featured a 10th-anniversary commemorative short film, and LEGO master builders joined little players in creating a limited-edition 10th-anniversary minifigure.

Shanghai LEGOLAND

Monkie Kid Themed Event

From April 17 to May 17, Shanghai LEGOLAND launched the “Take Over! Embark on a Grand Adventure with Monkie Kid” themed event. The new ride “LEGO Monkie Kid Flower-Fruit Mountain Adventure” officially opened, allowing visitors to ride a boat and encounter a 10-meter-tall Monkie Kid mecha. The park also introduced themed building classes, limited-time song and dance medleys, puppet shows, and special cuisine at Chef Zhu’s Food Court.

Philips

“Pure & Care Beauty Lab” Pop-Up First Stop Lands at Shanghai Cloud Nine

Starting April 27, Philips’ “Pure & Care Beauty Lab” pop-up event will sequentially hit ten major stores in Shanghai, Wuhan, Chongqing, and Changsha. The first stop at Shanghai Cloud Nine City Life Center (April 27–May 3) debuts in the first-floor atrium, featuring immersive experience zones like the “Health Lab Area” and “Family Dental Clinic,” where visitors can personally test the upgraded sonic tooth-cleaning technology, experience the flagship new product “DiamondClean 9 Pro Expert Brush” (offering cleaning, protection, and whitening in one step), and get free dental plaque checks. The event also rolls out multiple membership perks, including a 30-day trial brush for new members, trade-in offers, and a free brush head with purchase, along with grooming and beauty products like the Pebble Max portable shaver, Collagen Red Light mini iron, and 7 Series Pro high-speed hair dryer.Kohler

“Spring Shower” Debuts at Shanghai International Flower Festival

Recently, Kohler made its debut at the Shanghai International Flower Festival with the theme “Spring Shower,” creating an immersive spring garden along the Qiantan Riverside. Products such as the XuKe bathtub and the Sito Skin & Pet Care Multi-Function Handheld Showerhead were integrated with floral art installations, along with pet-friendly photo spots. Kohler elevates bathing into a ritual of self-care, promoting a healthy and sustainable lifestyle.

Carrier Toshiba

Mini SMMS T Ultra Lanjing Series

Carrier launched the Toshiba Mini SMMS T Ultra Lanjing Series central air conditioning system on Earth Day, with the theme “Bigger, Quieter, More Energy-Saving.” The new product focuses on energy efficiency and environmental protection, supporting regional “dual carbon” goals. The launch event featured an exhibition of National Geographic photography.

Six God

“Mosquito Academy” Opens + Mosquito Repellent Egg Debuts

Six God partnered with the China Meteorological Administration, Tsinghua University, and Sun Yat-sen University’s “Mosquito Factory” to establish the “Mosquito Academy” and release the 2.0 version of the National Mosquito Activity Heat Map. At the same time, the third-generation Mountain Wild Grapefruit Mosquito Repellent Egg (available on Tmall) was launched, containing 20% icaridin for 8.2 hours of long-lasting mosquito protection, with a perfume-grade fragrance. Additionally, the children’s brand Little Six God was introduced.

Jinjiang Radisson Hotels

2026 “Jinwei Huzhao” Grand ReleaseOn April 23, Jinjiang Radisson Hotels officially launched the 2026 “Jinwei Shanghai Glow” digital food and travel guide, integrating its dining and accommodation resources under four sections: “Street Food Feasts,” “Global Flavors Quest,” “Coffee Moments,” and “Luxury Stays.” It has fully transitioned to an electronic version, allowing guests to “savor the world with a single scan.” At the same time, it partnered with Jiushi Group’s Shanghai Pass to launch a co-branded card, deeply linking transportation and dining benefits, covering bus and maglev discounts as well as exclusive dining deals as low as 30% off, while incorporating Jinjiang Travel’s signature routes. This project aligns with Shanghai’s strategy to build itself into an “International Capital of Gastronomy,” leveraging collaborations with overseas chefs and the introduction of international flavors to create a seamless dining and travel experience for both domestic and international guests—from table to room, from commute to stay—continuing to expand the global influence of the “Jinwei” brand.

Costco

Introducing Black Diamond MembershipCostco has officially launched its Black Diamond Membership in mainland China, with an annual fee of 688 yuan, offering the highest global cashback rate of 3% (calculated on the pre-tax amount) and an annual cashback cap of 7,200 yuan. Gold Star members can upgrade on a prorated basis. Benefits also include subsidies on online shopping shipping, high-speed rail VIP lounges, and exclusive prices for car washing and housekeeping services on JD.com. New membership or upgrade paths are now open.

OIDE 2026 Outdoor Lifestyle Design Exhibition

300+ brands gather to create a new relaxed outdoor experienceFrom May 14 to 17, the wildly popular outdoor expo OIDE 2026 will return to Shanghai West Bund, covering eight outdoor categories including camping, rock climbing, hiking, fishing, water sports, off-roading, design, and trends, gathering over 300 cutting-edge lifestyle brands from around the world. The venue will feature thousands of outdoor chairs as installations, premieres of hot new products, limited-edition items, and exclusive expo discounts, along with thousands of free gifts on site. From May 9 to 10, the waterfront platform at West Bund Dream Center will kick off with fun warm-up events, where exclusive outdoor chair photo spots will make a limited-time appearance—participate to receive limited-edition gifts. Join us at West Bund in May to unlock the dual delights of relaxed outdoor living and trendy design.

Flower and Bird Island × INS New Paradise

**Lighting Up the Youthful Energy of the City with a “Lighthouse”**Recently, Zhoushan’s Huaniu Island partnered with Shanghai’s trendy landmark INS New Paradise for the first time, recreating the Huaniu Lighthouse, originally built in 1870, in the first-floor lobby. At the same time, a massive advertisement was set up at Shaanxi South Road Metro Station. Using a combination strategy of “offline buzz — immersive scene — social sharing,” it actively engages with urban youth lifestyles. On-site interactive installations and photo spots were set up, while online, a Xiaohongshu topic campaign #PretendToBeOnHuaniu Island was launched, encouraging users to creatively “reach the island through imagination.”

Mall Events

Plaza 66 Shanghai

“25 Years Together, Composing a New Journey”

From now until May 5, Plaza 66 Shanghai celebrates its 25th anniversary alongside the 66th anniversary of Hang Lung Properties. With music as the core theme, the mall has created three experiential spaces: an immersive music space called “Letters from Time,” a 360° interactive experience called “Trajectory of Sound,” and a vinyl-themed music café. Over 86 international luxury and dining brands offer music-themed limited-time experiences and gifts.

Plaza 66 Shanghai

“LOVE OUT LOUD Citywide Hunt for Love” 520 Event

From May 1 to 20, Grand Gateway 66 Shanghai kicks off the “LOVE OUT LOUD Citywide Hunt for Love” 520 special event. On May 3 and 4, the cast of the Broadway blockbuster musical “Moulin Rouge!” (adapted from the film) will exclusively present its China premiere. The outdoor plaza will feature a classic Moulin Rouge windmill installation, where visitors can join the CAN CAN dance-off to compete for dance king and queen. A JUST FOTO co-branded photo booth captures romantic moments. During the event, a single purchase of 520 RMB or more grants entry to the “Gilded Lucky Room” for a draw, and participating in the photo challenge offers a chance to win custom musical merchandise. Join for a red fantastical dream.

Shanghai Panlong Tiandi

“Jiangnan Seasons · Water Market” Opens

From April 24 to June 7, Shanghai Panlong Tiandi celebrates its third anniversary and launches the third edition of “Jiangnan Seasons · Water Market,” featuring Shanghai’s first water market as its core scene. Collaborating with international design team Pinwu Liuxing, they create large-scale installations embodying Jiangnan’s rice, fabric, and fish markets’ prosperity. Visitors can go “market-going” by kayak and experience Jiangnan folk arts and craft workshops. The project now gathers nearly 200 brands, with flagship and specialty stores accounting for over 80%, and has been recognized as a national-level tourism and leisure block. Around 40 new stores open simultaneously, refreshing the brand lineup, continuously building “A New World in the Park” and a “Jiangnan Cultural Ecological Community,” offering city dwellers a nearby getaway for a “short escape” ideal lifestyle destination.

Shanghai Longhua Hui

“Flower Goddess Welcomes Spring” Longhua Spring FairFrom April 30 to May 5, the Longhua Spring Fair in Shanghai returns with the theme “Flower Deities Welcome Spring.” During the event, the interactive street play “Walking with the Flower Deities: A Garden Tour of the Twelve Flower Spirits” will debut in Shanghai, as the twelve flower spirits wander through the lanes, reviving the folk tradition of the flower deity parade. Over 50 market brands will make an appearance, with a limited-time pedestrian street set up during the May Day holiday, featuring the first entry of Jingdezhen’s Pottery Market to Shanghai. Meanwhile, the shopping mall will offer promotions such as a 100 yuan discount on dining purchases over 300 yuan, a 100 yuan discount on single retail or clothing purchases over 500 yuan, and a 50 yuan discount on single Uniqlo purchases over 300 yuan. Three new stores—Pet World, Yogurtday, and i-galary—will also open during the same period. This May Day holiday, come to Longhua Fair for a rendezvous with the flower deities.

BFC ONE EAST

“Pro-level Lounging Convention” arrives for a limited timeFrom May 1 to May 31, ONE EAST Mall is hosting a “City Camping Ground for Lounging” under the theme “Chill Out in Style, Kick Off Summer with Fun,” offering relaxed experiences like lazy lounging and sunlit sitting. During the same period, the second “Innocence Co-Creation Art Exhibition” will be held, showcasing children’s drawings of “Mom and Dad,” creating a heartwarming parent-child scene. Additionally, there are community events like the “Furry Friends Sports Show,” “Women’s Sports Meet,” “Little Kids’ Club,” and the sweet interactive “520 Confession Sports Meet.” On the consumer benefits front, Dianping offers a 400-yuan voucher for 500 yuan, and throughout the month, you can join the 520 spending lucky draw. The activities cover multiple occasions like Labor Day, Mother’s Day, and 520.

Bund TX Huaihai Youth Power Center

【Soft Impressions】Spring Limited Edition Fragrance MarketFrom April 18 to May 5, the Bailian TX Huaihai | Youth Power Center, in collaboration with the fragrance and beauty collection brand YiZi Yanzhi, is launching the “Somewhat Urgent Market! [Soft Traces] Spring Limited Fragrance Market” in the L4 atrium. Gathering over 20 fragrance, beauty, and small jewelry brands, and inspired by the Proust effect, the event uses scents to trigger spring memories. During the event, there are check-in and spending-based gift benefits, offering young consumers a spring-limited market that blends scent, vision, and emotional experiences.

Sinan Fuxing Nature Market

“Orange Boss” leads the way to a spring nature date.From April 30 to May 4, the “Sinan Nature-ally Life Season · Sinan Revival Nature Market” was simultaneously held in two districts, Sinan Mansions and Fuxing Park. The market, featuring the perspective of the cute pet IP “Orange Boss,” gathered over 100 specialty stalls divided into six zones: electronic health, food, pets, handmade crafts, lifestyle aesthetics, and flowers and greenery. It also launched over 30 “Powering with Love” music performances, the “Love God Big Orange” art installation, and the “Big Orange · Natural Wonders Society” limited-time interactive game. The event also included swing dance flash mobs, intangible cultural heritage velvet flower handicrafts, electronic music Baduanjin experiences, and more. Scanning Alipay QR codes for purchases over 30 yuan offered random discounts, and registered Sinan members could redeem points for gifts or enter draws for free items. The market runs until May 10, creating a holiday space blending springtime bustle with natural healing vibes.

EKA·Tianwu

“Fragrance All Over Tianwu” Rose-Themed Flower Exhibition

As the Pudong Jinqiao venue of the Shanghai International Flower Festival, EKA·Tianwu presents an immersive rose-themed flower exhibition from April 10 to May 17. Over 40 industrial heritage buildings intertwine with tens of thousands of roses, featuring installations like the Water Mirror·Wreath and Secret Realm·Garden, alongside flower arrangement experiences, Chinese-style parades, and rose-themed dining.