Explore the City: Stroll Through Streets, See Special Exhibitions, Snap Photos... The Shanghai International Film Festival's Urban Film Set Awaits You to Step into the Scene!

The 28th Shanghai International Film Festival brings the “City Film Set” into real-life settings. Starting from May 20, two special exhibitions will officially open, and the festival’s themed blocks will gradually go live. Changning District’s Xinhua Road Xingfuli Block will be the first to transform into a Shanghai International Film Festival (SIFF) themed block.

Click “Key Highlights” for a quick look↓↓↓

“SIFF City Cinema” Mini Program – Your Personal On-the-Go Guide

Xinhua Road, Panyu Road, Xingfu Road… This neighborhood, naturally bathed in a cinematic glow, has long been a key “living room” for the Shanghai International Film Festival. This year, the festival has launched a brand-new “SIFF City Cinema” mini program, offering an interactive discovery experience that beautifully blends urban reality with the magic of film dreams.

Put on the headphones, and it becomes your personal audio guide. Strolling through the dappled shadows of plane trees, follow the neighborhood map at a leisurely pace. As you approach a spot, whispers of SIFF’s “time murmurs” will sound in your ears.

The streets and alleys beneath your feet may once have borne the footprints of cinematic masters; a building where you pause might have been the filming location for a classic movie. Join this urban wander, and amid the everyday hustle and bustle, piece together the scattered clues of light and shadow.

Swipe left or right to view images.”Stars and Everyday Life” Special Exhibition – Reserve Your Visit

Today, the Shanghai International Film and Television Festival debuts its first-ever special exhibition, “Stars and Everyday Life,” now open to the public at Shanghai Film Art Center.

With a four-act narrative and over 500 rare items on display for the first time, multiple artists have come together to create an immersive experience. Film reels, a recreated red carpet, collectible ticket stubs—take a leisurely journey through cinematic memories. This is a public-interest exhibition, free of charge but with advance reservation required.

Reservation and Exhibition Information****Reservation Time

Starting from 14:00 on May 10th

Reserve entry via the Damai PlatformScan the QR code to book your visit.Exhibition Dates

May 20 – July 20, 2026

(May 20 and 21 are reserved for group visits; the exhibition opens to the public on May 22.)Exhibition Hours

May 20 – June 11
1:30 PM – 6:30 PM

June 12 – June 26
10:30 AM – 8:30 PM

June 27 – July 20
1:30 PM – 6:30 PMExhibition Venue

3rd Floor, West Side of SHO Shanghai Cinema No. 160 Xinhua Road, Changning District, ShanghaiNature of the Exhibition

Public interest exhibition, free admission (reservation required)Themed Interactive Installations – Tons of Photo-Worthy Spots

From May 20 to June 28, multiple themed interactive installations will be available in the街区 for a limited time, such as the light-and-shadow spiral staircase and the slow-flash movie-life-themed space. There are plenty of great photo angles, and no matter how you shoot, you’ll get a fantastic picture.

Additionally, by entering the mini-program “SIFF Block Check-in” zone, you can create your own exclusive digital avatar. Within the SIFF×Xinhua Road Xingfuli themed block, six check-in points have been specially set up. Take a spontaneous Citywalk, and by reaching a check-in point and fully listening to its story, you can generate a digital card unique to your SIFF themed block.

“SIFF Block Check-in” Card Collection Event

Limited-edition giveaways are continuously available at the pop-up space in the outdoor plaza of Shanghai Film Art Center.

Join the “SIFF Block Check-in” card collection activity on the “SIFF City Studio” mini-program:

Check in at 2 spots: Redeem the exclusive ticket holder transparent card for the 28th Shanghai International Film Festival block.Check in at 4 spotsLocation:*** Get the Shanghai International Film and Television Festival special exhibition postcard, and you can stamp the “Jue Jue Tour Block” themed multi-color stamp on-site.Collect all 6 spots to redeem a “Golden Goblet Moment” instant photo shooting experience, unlocking a limited-edition themed frame.Special Note: The “Golden爵 Moment” experience offer is only available until June 11th. Daily spots are limited, so first come, first served.Ticket Stub Benefits

From cinema-side spending circles to themed streets, this year’s Shanghai International Film Festival offers extended ticket stub perks with loads of surprises, as more quality merchants join the “Ticket+” collaboration.

From May to July, enjoy exclusive benefits by presenting your special exhibition ticket stub from the Shanghai International Film and Television Festival, your Shanghai International Film Festival (SIFF) movie ticket, or your guest credential. Enter the “Ticket+” Consumption Benefits Zone in the “SIFF City Block” mini-program to check out related consumption perks within the themed blocks.

Special Note: SIFF movie tickets and guest credentials are only valid during the festival period.

⚠️ Spoiler Alert!

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During this year’s Shanghai International Film Festival, the SIFF×Wukang Film-themed Block and the SIFF×Dayu Garden-themed Block will be launching one after another. The SIFF光影 story roaming route, immersive experience spaces, “Ticket+” consumption benefits, and exclusive limited-edition stamps will all bring you a completely different urban roaming experience.

Plus, the “Film Fan Passport” introduced for the first time this year will unlock hidden cross-district gameplay and ultimate Easter eggs! With one “passport” in hand, you can connect all the cinematic highlights across the entire city.

In early summer Shanghai, light and shadow tell stories. Step in and become part of the drama—at the intersection of film and the city, encounter your own unique memories of light and shadow~

Editor: Wu Weijia