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Exhibitions & Brand Events

Columbia

“Nature’s Rough Patches Make You Crave More” New Brand Narrative Launch

On April 27, international outdoor brand Columbia officially launched its new brand narrative, “Nature’s Rough Patches Make You Crave More,” teaming up with brand ambassadors Jiang Qiming and Zhang Jingyi to release a commercial of the same name. Focusing on three scenarios—hiking, fishing, and trail running—the ad adopts a humorous, anti-perfect tone to showcase real outdoor “pitfalls” like mud, messiness, and unexpected moments, echoing the brand’s mantra, “Step into nature, naturally play.” At the same time, the brand introduced professional gear such as the Titanium Series Wind Shell, DRAINMAKER Water Shoes, and the Crazy Summit Series XCR Third-Gen Hiking Shoes, leveraging Omni technologies for sun protection, waterproofing, and grip.

Also during this period, Columbia set up a naked-eye 3D mysterious pit installation at its West Bund store in Shanghai, inviting consumers to personally “fall into the pit” and experience the addictive charm of outdoor adventures, with a chance to win entry-level gear.

Longines

New HydroConquest Dive Watch

Longines unveiled its new HydroConquest dive watch at the West Bund Dream Center Dock in Shanghai, alongside a “Wave-Making Moment” pop-up experience space. The new model comes in a 42mm size, with four new dial options and five ceramic bezel colorways, featuring a Milanese mesh bracelet for the first time. It is powered by the L888.5 movement, offering a 72-hour power reserve and 300-meter water resistance.

The pop-up space, themed around “The Wave-Making Journey,” features eight exhibition areas: immersing visitors in an ocean atmosphere with wave imagery and sounds from Tenerife, Spain (Wave-Making Moment); condensing the scents of sea spray, wind, and sand into a wearable memory (Tidal Fragrance); offering a DIY natural stone bracelet experience (Coast on Your Wrist); displaying the new HydroConquest watch collection for try-ons (Time Navigator); and serving custom cocktails for a lingering taste (Azure Bliss). The space also includes an open-air “Beach Lounge” and a pet-friendly “Leisure Zone,” with the “Wave Chaser Theater” transforming into a film and music stage at night, plus live performances by the LEONWILL band in the afternoon—all celebrating the “wave-chasing” theme.

ME & PRADA Rongzhai

Head Bartender + First Anniversary Dinner

ME & PRADA Rongzhai announced Remy Savage as its new head bartender. Inspired by the century-old history of the Rongzhai mansion, a new cocktail menu featuring 16 signature drinks will launch on May 8. Additionally, a first-anniversary four-hands tasting dinner will be held on May 16, co-hosted by Chef Riccardo La Perna and Chef Lorenzo Lunghi from Milan’s Torre restaurant.

Jiushi Art Museum New Venue

“Pushing Everything to the Limit”

The new Jiushi Art Museum at No. 1 The Bund officially opened with its inaugural exhibition, “Pushing Everything to the Limit.” Curated by Jiang Jiehong, the show features nine international artists exploring global ecology through painting, installation, and video. The exhibition runs until June 28, with interactive activities like “Reviving Dead Wood” co-creation and a plant relay at the tail bus stop, extending the art to the No. 71 bus terminal.

BYREDO

Bal d’Afrique New Chapter Party

BYREDO hosted a Bal d’Afrique New Chapter party at Shanghai’s Feiyue Li, centered on “rhythm,” blending African free-flowing beats with color art. The collector’s edition perfume reinterprets its iconic scent at a new concentration, with a cap inspired by traditional burnt cedar wood craftsmanship. The event collaborated with music and culture brand fRUITYSHOP for an impromptu collective rhythm creation.

The 11th PHOTOFAIRS Shanghai Returns in May

Global Photography Power Converges in Shanghai

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From May 7 to 10, the 11th PHOTOFAIRS Shanghai will return to the Shanghai Exhibition Center. This edition gathers over 45 galleries and art institutions from cities including Paris, Düsseldorf, Kyoto, Singapore, Beijing, and Shanghai, showcasing diverse practices from classic photography to experimental video and photo installations.

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Concurrently, the “Insight Visions” section, curated by Valeria Liebermann, will focus on the 50th anniversary of the Düsseldorf School of Photography. The second Shanghai International Contemporary Photography Festival will link over 20 city landmarks and art spaces, such as Xuhui’s Wutong Street, Jing’an’s West Nanjing Road, and Huangpu’s Xintiandi, creating a visual feast spanning art, culture, and urban life.

NICOLAI

First Asian Store in Wukang Courtyard

On April 1, NICOLAI, the French luxury perfume brand, opened its first standalone boutique in Asia at Wukang Courtyard in Shanghai. At the ribbon-cutting ceremony, guests including the French Consul General in Shanghai and the director of Business France witnessed the event. The store retains Parisian classic aesthetics, featuring a dedicated scent experience area, and is 100% family-run, from the perfume lab near the Louvre to the handcrafted factory, ensuring each bottle embodies French artisan craftsmanship.

L’Artisan Parfumeur

New Fragrance “L’Amant”

L’Artisan Parfumeur has launched a new fragrance, “L’Amant.” Perfumer Nathalie Lorson opens with the fiery note of multi-leaf pepper, blending ink, patchouli, sandalwood, and vetiver to create an olfactory tension between restraint and indulgence.

Diptyque

Classic Scented Candle Revamp

In 2026, Diptyque will fully revamp its classic scented candles. Partnering with designer Julie Richoz to redesign the glass candle cup, reducing weight by 10%, and introducing refillable packs (available in ten iconic scents), cutting the carbon footprint by about 22%. Five new scents—coffee, nettle, black sesame, rhubarb, and shiso—will be added, with global release starting April 16.

L’Oréal PROFESSIONNEL

Haute Coiffure Show: “A Century of Classics, Reborn Anew”

On April 22, L’Oréal PROFESSIONNEL held its “A Century of Classics, Reborn Anew” haute coiffure show at the Pudong Art Museum, interpreting hair aesthetics in four chapters: “Vintage Realm,” “Minimalist Realm,” “Millennial Realm,” and “Future Realm.” The show also presented the works of the top eight finalists from the 2025 Global Hair Designers Competition in China and announced the start of a new season. A “Instant Smooth” future salon pop-up offered professional tech experiences like the anti-hair loss Black Bottle and Instant Smooth Hair Mask.

Ami Paris

15th Anniversary “Thank You for Being a Friend” Special Event

French fashion brand Ami Paris celebrated its 15th anniversary by launching the “THANK YOU FOR BEING A FRIEND” global campaign with QQ Music. A preview event was held at its Taikoo Li Qiantan boutique on April 24, with global brand ambassadors Zhou Yiran, Ouyang Dedi, and Li Qing in attendance. On April 25, a music night took place at Bar Leone, featuring limited-edition baseball caps, bucket hats, and T-shirts.

ba&sh

Wellness Café “Relax with Ease” Pop-Up Space

From April 24 to 26, French fashion brand ba&sh created a Wellness Café “Relax with Ease” pop-up immersive space on North Suzhou Road in Shanghai, embodying its philosophy of “relaxation, ease, and self-pleasure.”

The space, with a natural, lightweight vibe, features multifunctional areas for breathing rituals, French-inspired cocktails, and light bites. The brand also launched a Wellness Sportswear Capsule Collection in earth tones with functional tech fabrics, offering versatile styles for workouts, commuting, and socializing. This event marks the brand’s global lifestyle vision in Asia, with plans to continue spreading the French concept of healthy living.

TEAM WANG design

COOKIES 7 “RESET”

Jackson Wang’s brand TEAM WANG design released a new chapter in its COOKIES series, “RESET,” with a visual system built on neutral hues like ash gray, sand, and deep moss, and the brand logo simplified to “TWD.” From April 25 to May 10, a pop-up concept space at Shanghai’s JULU758 will offer an immersive experience of a sensory journey: “Reset – Position – Rebuild – Reboot.”

DISSONA

“Breathing Bag Room” Pop-Up + Three Store Openings

The 41-year-old leather goods brand DISSONA, centered on the idea that “good leather breathes,” created a “Breathing Bag Room” pop-up at Parkson Mall on Huaihai Middle Road (April 16 – May 17), showcasing its 2026 spring/summer lunch box bags and a collaboration with The Powerpuff Girls. Simultaneously, three Shanghai stores opened: Jing’an Kerry Centre, Hongqiao Mixc, and the Huaihai Middle Road pop-up.

XIANG YI

2026 Fall/Winter Collection at Shanghai Fashion Week

On March 31, independent designer brand XIANG YI presented its 2026 fall/winter collection, “Daytime Luminous Ball,” at the Qiantan Performance Center. Designer Xiang Yi proposed the avant-garde concept, “Day can also shine, everyday can also celebrate,” depicting women’s growth journey in a three-act structure. At the show’s close, models in evening gowns stepped off the runway, took taxis, or rode bicycles—echoing the core idea that “evening wear doesn’t depend on the occasion, but on the awakening of individual state.”

Mo Yao

“Walking Intangible Heritage” at Milan Design Week

Fashion brand Mo Yao teamed up with intangible cultural heritage paper-cutting art.

Homes Jiang Honglin and tea art master Huang Jianhong shone at Milan Design Week. Jiang Honglin created paper-cuts inspired by cultural motifs like the Miao “Butterfly Mother,” which were transformed by Mo Yao into haute couture, blending intangible cultural heritage embroidery with Guizhou handmade egg-shell fabric, making the heritage a “walking art.” Huang Jianhong won the Best Communication Award at Milan Design Week. On April 25, it was simultaneously released in Shanghai and Milan.

Feng Ji’s Sculpture “Floating Dream Life”

Permanently Collected by the French Impressionist Museum

The sculpture “Rêverie à Giverny (Floating Dream Life)” by Chinese mainland artist Feng Ji (FENG J) has been permanently collected by the French Impressionist Museum (Giverny). The piece outlines a dragonfly in cursive strokes, with hand-painted gradients and gemstones like chalcedony and serpentine inlaid. It will be displayed alongside 30 original Monet works at the centennial exhibition “Avant les nymphéas” commemorating Monet’s death, running until July 5.

BEYOND THE VINES

Launches Design Store in Shanghai Jing’an Kerry Centre

Creative design brand Beyond The Vines, originating from Singapore, opened its first Design Store concept in Shanghai at Jing’an Kerry Centre on April 24. The new store offers larger space and a full product range, introducing men’s and women’s apparel, kids’ wear, pet lines, sneakers, and eyewear for the first time, moving towards a complete lifestyle brand.

On the same day, it launched its first eyewear collection Parallel™, inspired by “parallel line symbiosis,” with three styles made from acetate fiber and stainless steel, featuring polarized lenses for UV protection and glare reduction. The store features sculptural installations and LED screens, with a limited-time “Para Paradise” interactive event during opening, where customers can customize classic ParaPouch storage bags with 20 collectible charms.

ASICS

“Asian Street Inspiration Market” Energetically Kicks Off

From April 24 to 26, ASICS partnered with youth culture brand NEED! FLEA to create the “Let’s Go! Asian Street Inspiration Market” at C·PARK in Shanghai. Inspired by the trendy lifestyle category’s first thin-soled shoe, HYPERSYNC, and the new GEL-CUMULUS 16 colorway, it gathered multiple trendy brands and communities. Through interactive installations and activities like “ASICS Walking Station,” “Go! Energy Playground,” and “Asian! Inspiration Craft Zone,” it built an urban energy hub around walking, encouraging younger generations to gain physical and mental energy from comfortable walks and explore unexpected street inspiration and self-expression.

SWEATY BETTY

“Born Sweaty” Pop-Up Store Heats Up

On April 24, British high-end women’s activewear brand SWEATY BETTY launched its “BORN SWEATY” brand concept pop-up store at Shanghai Jing’an Kerry Centre. With a signature orange theme, the pop-up features photo spots like a leggings wall, enlarged logo, training medicine ball installation, and slogan walls, showcasing spring/summer collections like Power, Runners High, and Shorts, highlighting Bum Sculpting tailoring and diverse print aesthetics. On opening day, the brand collaborated with community partners and sport-loving Sisterhood to share stories on women’s sports camaraderie and growth, with a limited-time photo booth capturing sweat moments. The pop-up continues to provide an exclusive space for women to gather and empower each other through sweat.

UNIQLO

Sun Protection Full Range “Sunshine Energy Field”

UNIQLO created a “Sunshine Energy Field” at Shanghai West Bund Dream Center, with the concept “Sun protection is to better embrace the sun,” presenting new sun protection products. It features the second-generation cooling UV jacket with UPF100+ tested value, maintaining protection after 100 washes; portable UV jackets with durable waterproof and breathable properties; and DRY-EX quick-dry version that absorbs sweat in one second. The full line covers women’s, men’s, and kids’ wear, with creative director Clare Waight Keller also launching sunglasses blocking 99% of UV rays. From April 24 to 26, the pop-up offers interactions like sunny electronic music Eight Brocades and a pet paradise (ended; products continue selling in stores).

UNIQLO

RE.UNIQLO STUDIO Adds Disney Embroidery

From April 3, UNIQLO’s RE.UNIQLO STUDIO Repair and Customization Workshop added eight Disney-themed embroidery patterns, including classic and silhouette designs of Mickey, Minnie, Donald Duck, and Daisy. Each embroidery costs 50 RMB, available at four stores including Shanghai Huaihai Middle Road Global Flagship Store and Nanjing West Road Global Flagship Store.

oddCIRKUS x CHARR

Collaboration Pop-Up Store Lands in Shanghai

From April 26, the oddCIRKUS and Japanese artist CHARR collaboration series officially launched, with pop-up stores simultaneously opening at Shanghai Jing’an Kerry Centre (April 26–June 22) and West Bund Dream Center (April 26–May 10). The series, themed “Summer Carnival of Street Old Pals,” draws from CHARR’s playful illustration style, featuring sneakers (gray suede with polka-dot canvas, embroidered with “skateboard + puppy” motifs), T-shirts, beach shorts, denim jeans, canvas bags, and more, plus a custom gift box (with detachable shoe charms and Dharma postcards). The pop-up offers various fun interactions and photo ops, with sales across all channels.

Starbucks

Disney Town Store Refreshed and Reopens

After ten years of accompanying visitors, Starbucks’ Disney Town store has recently been renovated. Designed with a “Manor Carnival” theme, it now features a 2.1-meter-tall green apron bear store manager and a “Little Bear Wall” with 33 limited-edition bear store managers from around the world. Seating increased from 85 to 165, and it offers a store-exclusive “Peach and Lemon Iced Americano.” A second-floor flexible social space, new electronic screens, and a mobile ordering system enhance the fairy-tale experience with efficiency and comfort.

OATLY

New Extra-Strength Matcha Oat Milk

OATLY has keenly tapped into the matcha trend, launching an extra-strength matcha oat milk. It uses high-altitude matcha from Tongren, Guizhou, China’s “Matcha Capital,” with theanine content of 1.2% and matcha powder ground to over 1000 mesh. With 350% more matcha than previous versions, it offers an “80% bitter, 20% sweet” taste, is low in sugar, and has earned a Clean Label three-star certification.

IKEA Shanghai

Green Life Festival

From April 22 to May 5, IKEA Shanghai launched a “Green Life Festival,” featuring events like the “IKEA Walking Group” check-in, auctions starting at 1 yuan, and a recycling market. The Beicai store’s Swedish restaurant has been revamped with 700 seats and six functional zones. Small items are “buy 10, get 1 free,” select large items get 10% off, and the buyback service offers free pickup.

Shanghai LEGO

Discovery Center 10th Anniversary

On April 2, China’s first LEGO Discovery Center celebrated its 10th anniversary. The event, themed “Build the Past, Create in the City,” featured a new 10th-anniversary short film, with LEGO master builders and young fans completing a limited-edition 10th-anniversary minifigure.

Shanghai LEGOLAND

Monkey Kid Theme Activity

From April 17 to May 17, Shanghai LEGOLAND launched the “Take Over! Start a Grand Adventure with Monkey Kid” theme event. The new ride “LEGO Monkey Kid Flower and Fruit Mountain Adventure” opened to the public, where visitors can ride a boat to meet a 10-meter-tall Monkey Kid mecha. The park also features themed building classes, limited-time song and dance medleys, puppet shows, and special cuisine from Chef Zhu’s food court.

Philips

“Clean & Beauty Living Hall” Pop-Up Tour in Shanghai

From April 27, Philips’ “Clean & Beauty Living Hall” pop-up tour visited ten stores across Shanghai, Wuhan, Chongqing, and Changsha. The first stop at Shanghai Cloud Nine City Life Center (April 27–May 3) debuted in the atrium, featuring immersive zones like “Health Lab Area” and “Family Dental Clinic,” where visitors could test the upgraded sonic tooth-cleaning technology, experience the flagship “Diamond 9 Professional Master Brush” (with clean, protect, and beautify functions), and get free plaque tests. The event also offers membership perks like a 30-day trial brush, trade-ins, and new brush head gifts, plus grooming products like the Pebble Max portable shaver, Collagen Red Light Mini Iron, and 7 Series Pro High-Speed Hair Dryer.

Kohler

“Spring Shower” at Shanghai International Flower Festival

Recently, Kohler debuted with the theme “Spring Shower” at the Shanghai International Flower Festival, creating an immersive spring garden on the Qiantan Riverside. Products like the Xu bath and Sito skin-care/pet-friendly multifunctional hand shower were integrated with floral installations, featuring pet-friendly photo spots. Kohler elevates bathing into a ritual of self-care, promoting a healthy and sustainable lifestyle.

Carrier Toshiba

Mini SMMS T Ultra Series Central Air Conditioning

Carrier launched the Toshiba Mini SMMS T Ultra central air conditioning on Earth Day, themed “Bigger, Quieter, Saves More.” The new product focuses on energy efficiency and environmental protection, supporting regional “dual carbon” goals. The launch event featured

National Geographic Photography Exhibition.

Liushen

“Mosquito Academy” Launch + Mosquito Repellent Egg Debut

Liushen teamed up with the China Meteorological Administration, Tsinghua University, and Sun Yat-sen University’s “Mosquito Factory” to found the “Mosquito Academy” and released the 2.0 version of the national mosquito activity heat map. At the same time, the third-generation Mountain Green Pomelo Mosquito Repellent Egg (Tmall) debuted, containing 20% icaridin, offering 8.2 hours of long-lasting mosquito repellency with perfume-grade fragrance. They also launched the baby and child brand Xiao Liushen.

Jin Jiang Radisson Hotels

2026 “Jin Wei Hu Zhao” Major Release

On April 23, Jin Jiang Radisson Hotels officially launched the 2026 “Jin Wei Hu Zhao” digital food and travel guide. It integrates the hotel’s dining and accommodation resources across four sections: “Local Flavors,” “Global Cuisine Exploration,” “Coffee Time,” and “Curated Stays,” fully transitioning to a digital format for “one code to taste the world.” They also partnered with Shanghai Pass under Jiushi Group to launch a co-branded card, deeply linking transportation and dining benefits, covering bus and maglev discounts as well as dining-specific deals as low as 30% off. This initiative aligns with Shanghai’s strategy to become an “International Food Capital,” introducing global head chefs and international flavors to create a seamless dining and travel experience from table to room, transport to stay, continuously expanding the global influence of the “Jin Wei” brand.

Costco

Introducing Black Diamond Membership

Costco has officially rolled out its Black Diamond membership in mainland China, with a yearly fee of 688 yuan. It offers the highest 3% cashback on spending (calculated before tax) globally, with an annual cashback cap of 7,200 yuan. Gold Star members can upgrade proportionally. Benefits also include online shopping shipping subsidies, high-speed rail VIP lounges, and exclusive pricing on JD car wash and home services. New memberships and upgrade paths are now open.

OIDE 2026 Outdoor Lifestyle Design Exhibition

300+ Brands Gather for a New Relaxed Outdoor Experience

From May 14 to 17, the popular outdoor exhibition OIDE 2026 returns to West Bund in Shanghai, covering eight outdoor categories: camping, climbing, hiking, fishing, water sports, off-roading, design, and fashion, bringing together 300+ cutting-edge lifestyle brands from around the world. The venue features a thousand outdoor chairs installation, new product launches, limited-edition items, and exhibition-exclusive discounts, along with thousands of yuan worth of giveaways. From May 9 to 10, a fun warm-up event kicks off at the West Bund Dream Center waterfront, with a special outdoor chair photo setup available for a limited time—participants can snag exclusive merchandise. Join us in May at West Bund to unlock the dual joy of relaxed outdoor vibes and trendy design.

Huaniu Island × INS New Paradise

Lighting Up Urban Youth Energy with a “Lighthouse”

Recently, Huaniu Island in Zhoushan crossed over into Shanghai’s trendy landmark INS New Paradise for the first time. They recreated the Huaniu Lighthouse, originally built in 1870, in the lobby on the first floor, and simultaneously rolled out a giant billboard at Shaanxi South Road subway station. Using a combo strategy of “offline buzz—scene immersion—social sharing,” they actively integrated into the lives of urban youth. The venue features fun interactive activities and photo spots, while online, they launched the #PretendToBeOnHuaniuIsland trending topic on Xiaohongshu, encouraging users to creatively “reach the island through imagination.”

Mall Events

Plaza 66 Shanghai

“25 Years Together, Striking a New Journey”

From now until May 5, Plaza 66 Shanghai celebrates its 25th anniversary and Hang Lung Properties’ 66th anniversary with a double celebration. Centered on music, the mall has created three experience zones: the “Time Letter” immersive music space, the “Sound Track” 360° interactive experience, and the “Vinyl Voice” music café. 86 international luxury and dining brands in the mall are offering music-themed limited experiences and perks.

Plaza 66 Shanghai

“LOVE OUT LOUD City-Wide Love Hunt” 520 Event

From May 1 to 20, Grand Gateway 66 Shanghai kicks off the “LOVE OUT LOUD City-Wide Love Hunt” 520 special event. On May 3 and 4, a Broadway phenomenon musical, adapted from the film Moulin Rouge, will feature its world tour cast in an exclusive Chinese premiere. The outer plaza will recreate the classic Moulin Rouge windmill installation, where visitors can try CAN CAN dancing for the dance king and queen crown, plus there’s a JUST FOTO co-branded themed photo booth to capture romantic moments. During the event, a single purchase of 520 yuan or more qualifies for entry into the “Golden Luck House” for a lucky draw, and participating in check-ins could win custom musical merchandise—inviting everyone to a red fantasy.

Xintiandi Panlong, Shanghai

“Jiangnan Seasonal Market·Water Market” Opens

From April 24 to June 7, Xintiandi Panlong in Shanghai marks its third anniversary and launches the third “Jiangnan Seasonal Market·Water Market,” featuring the city’s first water market as its core scene. Collaborating with international design team “Pinwu Liuxing,” they’ve created a giant seasonal installation, reviving the bustling scenes of Jiangnan’s rice, cloth, and fish markets. Visitors can “shop” by kayak and experience traditional folk crafts and workshops. The project now hosts nearly 200 brands, with first stores and specialty shops accounting for over 80%, earning it recognition as a national-level tourism leisure district. Meanwhile, nearly 40 new stores are opening together, refreshing the brand lineup and continuing to build a “New Wonderland in the Park” and a “Jiangnan Cultural Ecology Community,” offering urbanites an ideal escape for a quick getaway.

Longhua Hui, Shanghai

“Flower Goddess Welcomes Spring” Longhua Spring Fair

From April 30 to May 5, Longhua Hui in Shanghai returns with the “Flower Goddess Welcomes Spring” Longhua Spring Fair. During the event, the interactive environmental theater performance Walking with the Flower Goddess with twelve flower goddesses makes its Shanghai debut, weaving through the streets to revive the folk custom of the flower goddess parade. Over 50 market brands are featured, with a limited-time pedestrian street during the May Day holiday, bringing the Jingdezhen Tao University Market to Shanghai for the first time. The mall also offers promotions like 100 yuan off on 300 yuan dining bills, 100 yuan off on single clothing and accessory purchases over 500 yuan, and 50 yuan off on single Uniqlo purchases over 300 yuan. Three new stores—Pet Family, Yogurtday, and i-galary—also open simultaneously. This May Day holiday, come to Longhua Hui for a flower goddess date.

One East Expo Mall

“Lazy Day Convention” Limited-Time Event

From May 1 to 31, One East Expo Mall presents the “Lazy Day Convention” urban camping ground under the theme “Lazy in Style, Enjoy Early Summer,” offering relaxing experiences like lounging and sunbathing. Simultaneously, the second “Innocence Co-Creation Art Exhibition” features children’s drawings of their parents, creating a heartwarming parent-child scene. There are also community events like “Pet Sports Show,” “Women’s Sports Meetup,” and “Little Kids’ Club,” plus the sweet “520 Confession Sports Meetup.” For shopping perks, Dianping offers 500 yuan vouchers for 400 yuan, and all month long, there’s a 520 yuan threshold lucky draw. The event spans May Day, Mother’s Day, and 520.

TX Huaihai Youth Power Center, Bailian

[Soft Traces] Spring Limited-Edition Fragrance Market

From April 18 to May 5, TX Huaihai Youth Power Center, Bailian, partners with fragrance and beauty curation brand YiZi Yan Zhi to launch the “A Bit Urgent Market! [Soft Traces] Spring Limited-Edition Fragrance Market” in the L4 atrium. Gathering over 20 fragrance, beauty, and accessory brands, it draws inspiration from the Proust effect, using scents to trigger spring memories. During the event, there are check-in and purchase gifts, creating a spring-limited market blending olfactory, visual, and emotional experiences for young consumers.

Sinan-Fuxing Nature Market

“Orange Boss” Leads the Way to a Spring Nature Date

From April 30 to May 4, the “Sinan Natural Life Season·Sinan-Fuxing Nature Market” takes place simultaneously in Sinan Mansions and Fuxing Park. With the cute pet IP “Orange Boss” as the guide, the market gathers over 100 specialty stalls divided into six zones: digital health, food, pets, crafts, lifestyle aesthetics, and plants. It features over 30 “Powered by Love” music performances, a “Love God Orange” art installation, and the limited-time interactive game “Big Orange Nature Oddities Club.” Activities include swing dance flash mobs, intangible cultural heritage velvet flower crafting, and electric music Baduanjin. Alipay scans offer random discounts on purchases over 30 yuan, and registered Sinan members can redeem points for gifts or enter a lucky draw for freebies. The market runs until May 10, creating a holiday space full of spring vibes and natural healing.

EKA·Tianwu

“Fragrance All Over Tianwu” Rose Theme Flower Exhibition

As part of the Shanghai International Flower Festival’s Pudong Jinqiao venue, EKA·Tianwu presents an immersive rose-themed flower exhibition from April 10 to May 17. Over 40 industrial heritage buildings intertwine with thousands of roses, featuring installations like “Water Mirror·Flower Garland” and “Secret Garden·Garden,” alongside flower arrangement workshops, traditional Chinese-style parades, and rose-themed dining.