May Trends: Unlock N Ways to Enjoy This Month

Exhibitions & Brand Events

Columbia

“Nature Gets Better the Deeper You Fall” New Brand Story Unveiled

On April 27, international outdoor brand Columbia officially launched its new brand narrative “Nature Gets Better the Deeper You Fall,” releasing a campaign film with brand ambassadors Jiang Qiming and Zhang Jingyi. Focusing on hiking, fishing, and trail running, the film uses an anti-perfect, lighthearted humor to show real outdoor moments of mud, hardship, and surprises, echoing the brand motto “Step into Nature, and Nature Plays Along.” The brand also unveiled professional gear powered by Omni-Shade, Omni-Tech, and Omni-Grip technologies, including the Titanium Series Windbreaker, DRAINMAKER water shoes, and the XCR third-generation hiking boots.

Meanwhile, Columbia created a mysterious 3D “pit” installation at its West Bund store, inviting consumers to “fall in” and experience the unique charm of outdoor adventures that get better the more you experience, with a chance to win outdoor gear.

Longines

New HydroConquest Diver Watch

Longines launched its new HydroConquest Diver Watch series at the Shanghai West Bund Dream Center dock, along with a “Wave-Making Moment” pop-up experience. The new watches come in 42mm with four new dials and five ceramic bezel colors, featuring a Milanese mesh bracelet for the first time. Powered by the L888.5 movement, they offer 72 hours of power reserve and 300 meters of water resistance.

The pop-up space takes visitors on a “Wave-Making Journey” with eight themed zones: an immersive ocean experience using wave visuals and sounds from Tenerife, Spain (Wave-Making Moment); a memory of sea breeze and sand captured as scent (Tide Fragrance); a DIY natural stone bracelet station (Coast on the Wrist); the new HydroConquest series available for try-on (New Timepieces); and signature cocktails for a lingering taste (Deep Blue Delight). The space also features an open-air “Seaside Lounge” and a pet-friendly “Leisure Time” area, while the “Wave Chaser Theater” transforms into a film and music stage at night, with live performances by the LEONWILL band in the afternoon—all celebrating the “wave chasing” theme.

M ISLƆN Prada Rongzhai

Head Mixologist + First Anniversary Dinner

M ISLƆN Prada Rongzhai has named Remy Savage as head mixologist, with a new cocktail menu inspired by the century-old history of Rongzhai, featuring 16 signature drinks launching May 8. On May 16, a one-year anniversary four-hands tasting dinner will be hosted by Chef Riccardo La Perna and Chef Lorenzo Lunghi from Milan’s Torre restaurant.

Jiushi Art Museum New Venue

“Carrying All Things to the Extreme”

The new Jiushi Art Museum at The Bund No.1 officially opened with its inaugural exhibition “Carrying All Things to the Extreme,” curated by Jiang Jiehong. Nine international artists explore global ecology through painting, installation, and video. Running until June 28, the exhibition features interactive activities like “Reviving Dead Wood” co-creation and a tailpipe plant relay, extending the art to the No. 71 bus terminal.

BYREDO

Bal d’Afrique New Chapter Party

BYREDO hosted a Bal d’Afrique New Chapter party at Shanghai’s Feiyue Lane, centered on “rhythm,” blending African free-flowing movement with vibrant color art. The Eau de Parfum Archival Edition features an intensified iconic scent, with a cap inspired by traditional yakisugi wood burning. In collaboration with music and culture brand fRUITYSHOP, the event brought spontaneous collective rhythm-making.

11th PHOTOFAIRS Shanghai Returns in May

Global Photography Gathers in Shanghai

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From May 7 to 10, the 11th PHOTOFAIRS Shanghai returns to the Shanghai Exhibition Center. This year’s fair brings together 45+ galleries and art institutions from Paris, Düsseldorf, Kyoto, Singapore, Beijing, and Shanghai, showcasing a diverse range from classic photography to experimental video and video installations.

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Running concurrently is the “Insight Showcase” section curated by Valeria Liebermann, focusing on the 50th anniversary of the Düsseldorf School of Photography. The second Shanghai International Contemporary Photography Festival will connect with 20+ urban landmarks and art spaces along Xu Hui’s Wutong streets, Jing’an’s Nanjing West Road, and Huangpu’s Xintiandi, creating a visual feast spanning art, culture, and city life.

NICOLAI

First Asian Boutique in Wukang Lane

On April 1, NICOLAI, the French niche perfume brand, opened its first independent boutique in Asia at Shanghai’s Wukang Lane. At the ribbon-cutting ceremony, the Consul General of France in Shanghai and the director of the French Trade Commission were present. The store continues the brand’s classic Parisian aesthetic, featuring a dedicated fragrance experience zone. 100% family-operated, from the perfumery lab near the Louvre to the handcrafted factory, every bottle adheres to French artisanal standards.

L’Artisan Parfumeur

New Fragrance “L’Amant”

L’Artisan Parfumeur launches its new perfume “L’Amant,” created by perfumer Nathalie Lorson. It opens with the fiery kick of multi-pepper leaves, blending ink, patchouli, sandalwood, and vetiver for a tension between restraint and indulgence.

Diptyque

Classic Candles Revamped

In 2026, Diptyque is fully revamping its classic candles. Collaborating with designer Julie Richoz, the glass candle cups have been redesigned to be 10% lighter, with reusable refills (available in ten iconic scents) reducing carbon footprint by about 22%. Five new scents—coffee, nettle, black sesame, rhubarb, and perilla—join the lineup, available globally from April 16.

L’Oréal Professionnel

Haute Couture Hair Show “Century Classics, Reborn”

On April 22, L’Oréal Professionnel held its “Century Classics, Reborn” haute couture hair show at the Pudong Art Museum, showcasing hair artistry in four chapters: “Vintage Realm,” “Minimalist Realm,” “Millennial Realm,” and “Future Realm.” The show also presented the works of the top eight finalists in the 2025 Global Hair Designers Competition China region and announced the new season’s launch. A pop-up “Instant Smooth” future salon offered professional tech experiences like anti-hair loss treatments and instant smooth masks.

Ami Paris

15th Anniversary “THANK YOU FOR BEING A FRIEND” Special Event

French fashion brand Ami Paris is celebrating its 15th anniversary with a global campaign in partnership with QQ Music, titled “THANK YOU FOR BEING A FRIEND.” A preview event was held on April 24 at the Taikoo Li Qiantan boutique, with global brand ambassadors Zhou Yiran, Ouyang Dedi, and Li Qing in attendance. On April 25, a music night took place at Bar Leone, with limited-edition baseball caps, bucket hats, and T-shirts available.

ba&sh

Wellness Café Pop-Up Space “Chill with You”

From April 24 to 26, French fashion brand ba&sh created a Wellness Café “Chill with You” immersive pop-up on North Suzhou Road in Shanghai, embodying the brand’s philosophy of “relaxation, ease, and self-care.”

The space, with a natural, light-energy vibe, features multi-functional areas offering breathing rituals, French-inspired cocktails, and light bites. The brand also launched a Wellness activewear capsule, using earthy tones and functional tech fabrics, designed for sports, commutes, and social occasions. This event marks the brand’s global lifestyle vision practice in Asia, with plans to continue spreading the French healthy living philosophy.

TEAM WANG design

COOKIES 7 “RESET”

Jackson Wang’s brand TEAM WANG design released the new chapter “RESET” in its COOKIES series, building a visual system around neutral tones like ash gray, sandy beige, and deep moss. The brand logo has been simplified to “TWD.” From April 25 to May 10, a pop-up concept space at Shanghai’s JULU758 offers an immersive journey of “zeroing-positioning-rebuilding-resetting.”

DISSONA

“Breathing Bag Room” Pop-Up + Three Store Openings

With the core concept of “good leather breathes,” the 41-year-old leather brand DISSONA is hosting a “Breathing Bag Room” pop-up at Parkson Huaihai Middle Road (April 16–May 17), showcasing the 2026 spring/summer collection lunchbox bag and the Powerpuff Girls collaboration. Meanwhile, three new stores have opened in Shanghai: JAKC (Jing An Kerry Centre), Mixc World Hongqiao, and the Huaihai Middle Road pop-up.

XIANG YI

2026 Fall/Winter Collection Debuts at Shanghai Fashion Week

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On March 31, independent designer brand XIANG YI unveiled its 2026 Fall/Winter collection “Daytime Light Ball” at the Qiantan Performance Center. Designer Xiang Yi proposed the avant-garde concept “Day can also shine, everyday can be a carnival,” showcasing women’s growth journey in a three-act structure. At the show’s finale, models walked out of the venue in gowns, hailed taxis, and cycled—echoing the core assertion that “formal wear doesn’t rely on the scene, but stems from the awakening of individual state.”

Moyao

“Walking Intangible Heritage” at Milan Design Week

Fashion brand Moyao collaborated with intangible cultural heritage paper-cutting artist Jiang Honglin and tea art master Huang Jianhong to appear at Milan Design Week. Jiang Honglin created paper cuts based on cultural motifs like the Miao’s “Butterfly Mother,” which Moyao translated into haute couture, blending intangible heritage embroidery with Guizhou handmade egg cloth, turning heritage into “walking art.” Huang Jianhong won the Best Communication Award at Milan Design Week. On April 25, Shanghai and Milan will simultaneously launch the collection.

Feng Ji’s Sculpture “Floating Life Dream”

Permanently Collected by the French Impressionist Museum

Chinese mainland artist Feng J’s sculpture “Rêverie à Giverny” (Floating Life Dream) has been permanently collected by the French Impressionist Museum (Giverny). The piece outlines a dragonfly in one cursive stroke, with hand-painted blended colors on the surface, inlaid with gems like chalcedony and serpentine jade. It will be exhibited alongside 30 original Monet works in the major exhibition “Avant les nymphéas” commemorating the 100th anniversary of Monet’s death, running until July 5.

BEYOND THE VINES

Design Store Opens at Shanghai Jing’an Kerry Center

Creative design brand Beyond The Vines, originating from Singapore, opened its first Shanghai Design Store concept on April 24 at Jing’an Kerry Center. The new store boasts larger space and a fuller product range, introducing for the first time men’s and women’s ready-to-wear, children’s clothing, pet collections, sports footwear, and eyewear, moving toward a complete lifestyle brand.

On the same day, the brand launched its first eyewear series “Parallel™,” inspired by “parallel lines symbiosis,” offering three frame styles in acetate fiber and stainless steel combination, with polarized lenses providing UV protection and glare reduction. The store features sculptural installations and LED screens, with a “Para Paradise” limited-time interactive experience during the opening, where customers can customize the classic ParaPouch organizer bag with 20 collectible charms.

ASICS

“Ya Road Inspiration Market” Kicks Off Energetically

From April 24 to 26, ASICS partnered with youth culture brand NEED! FLEA to create the “Let’s Go! ‘Ya’ Road Inspiration Market” at C·PARK in Shanghai. Inspired by their first thin-soled shoe model HYPERSYNC under the trendy lifestyle category and the new colorway of GEL-CUMULUS 16, the event gathered multiple streetwear brands and communities. Through interactive installations and experiences like “ASICS Walking Post Station,” “Let’s Go! Energy Sports Field,” and “‘Ya’! Inspiration Craft Workshop,” it built an urban energy hub centered on walking, encouraging the younger generation to gain mental and physical energy through comfortable walks, exploring unexpected street inspirations and self-expression.

SWEATY BETTY

“Born Sweaty” Pop-Up Store Blazes Open

On April 24, UK premium women’s activewear brand SWEATY BETTY officially launched its “BORN SWEATY” brand concept pop-up store at Shanghai Jing’an Kerry Center. Dominated by the signature orange hue, the store features photo spots like a leggings wall, enlarged brand logo, training medicine ball installation, and slogan wall. It displays Spring/Summer collection products including Power, Runners High, and Shorts lines, showcasing Bum Sculpting tailoring craftsmanship and rich print aesthetics. On opening day, the brand engaged with community partners and sport-loving “Sisterhood” members, sharing discussions around women’s athletic camaraderie and growth stories, with a limited-time photo booth capturing sweaty moments. The pop-up continues to create an exclusive space for women to sweat together and empower each other.

UNIQLO

Sun Protection Full Collection “Sunshine Energy Field”

UNIQLO created a “Sunshine Energy Field” at Shanghai West Bund Dream Center, with the concept “Sun protection is to better embrace the sun,” unveiling its full sun protection lineup. The highlight is the second-generation cooling sun protection jacket, boasting UPF100+ tested value with no loss of protection after 100 washes. The portable sun protection jacket features durable water resistance and moisture permeability, while the DRY-EX quick-dry version absorbs sweat in one second. The full range covers women’s, men’s, and children’s wear, and creative director Clare Waight Keller also introduced sunglasses blocking 99% of UV rays. From April 24 to 26, the pop-up featured interactions like sunshine electroacoustic Baduanjin and a pet paradise (event ended, products still on sale at stores).

UNIQLO

RE.UNIQLO STUDIO Adds Disney Embroidery

From April 3, UNIQLO’s RE.UNIQLO STUDIO garment renewal workshop introduced eight new Disney-themed embroidery patterns, including classic images and silhouettes of Mickey, Minnie, Donald Duck, and Daisy. Each embroidery costs 50 yuan, available at four stores including Shanghai Huaihai Road Global Flagship Store and Nanjing West Road Global Flagship Store.

oddCIRKUS x CHARR

Collaboration Pop-Up Arrives in Shanghai

From April 26, the oddCIRKUS x Japanese artist CHARR collaboration series officially launched, with pop-up stores opening simultaneously at Shanghai Jing’an Kerry Center (4.26-6.22) and West Bund Dream Center (4.26-5.10). The series, themed “Summer Carnival of Street Old Pals,” draws on CHARR’s childlike painting style, featuring skate shoes (gray suede with colorful dot canvas, embroidered with “skateboard + puppy” designs), short-sleeved tees, beach shorts, denim pants, canvas bags, and more. A custom gift box is also available (including detachable shoe charms and Daruma postcards). The pop-up offers multiple fun interactive and photo opportunities, with sales across all channels.

Starbucks

Disney Town Store Returns Refreshed

After a decade of serving visitors, Starbucks’ Disney Town store has recently unveiled a new look. Designed with a “Mansion Carnival” concept, the store now features a 2.1-meter-tall green apron bear store manager and a “Little Bear Wall” with 33 limited-edition bear store managers from around the world. Seating has increased from 85 to 165, and it offers a store-exclusive specialty drink “Peach Aroma Lemon Shadow Iced American.” The second floor has a flexible social space, with new electronic screens and the Fapidiantao ordering system, making the fairy-tale journey more efficient and comfortable.

OATLY

New Strong Matcha Oat Milk Launch

OATLY precisely caught the matcha trend by launching its Strong Matcha Oat Milk. It uses highland matcha from Tongren, Guizhou, known as “China’s Matcha Capital,” with a theanine content of 1.2% and matcha ground to over 1000 mesh. Compared to previous versions, the matcha content has increased by 350%, offering an “80% bitter, 20% sweet” taste experience. It’s low sugar and has earned a Clean Label three-star certification.

IKEA Shanghai

Green Life Festival

From April 22 to May 5, IKEA Shanghai is hosting a “Green Life Festival,” featuring activities like the “IKEA Fitness Walk” check-in, “1 Yuan Starting Bid” auction, and a recycling market. The Beicai store’s Swedish restaurant has been revamped, offering 700 seats and six functional zones. Small items storewide have a “buy 10, get 1 free” promotion, large items get 10% off, and the return service includes free door-to-door pickup.

LEGOLAND Discovery Center Shanghai

10th Anniversary

On April 2, China’s first LEGOLAND Discovery Center celebrated its 10th anniversary. The event, themed “Build Memories, Create in the City,” featured the release of a 10th-anniversary short film. LEGO master builders and young fans jointly completed a limited-edition 10th-anniversary minifigure.

LEGOLAND Shanghai Resort

Monkie Kid Themed Event

From April 17 to May 17, LEGOLAND Shanghai Resort launched its “Take Over! Start a Grand Adventure with Monkie Kid” themed event. The new ride “LEGO Monkie Kid Flower-Fruit Mountain Adventure” is now open to guests, where visitors can take a boat ride and encounter the 10-meter-tall Monkie Kid mecha. The park also features themed building classes, limited-time dance medleys, puppet shows, and special cuisine from Chef Zhu’s food court.

Philips

“Pure Care Beauty House” Pop-Up First Stop at Shanghai Cloud Nine

Starting April 27, Philips’ “Pure Care Beauty House” pop-up will roll out across ten stores in four cities: Shanghai, Wuhan, Chongqing, and Changsha. The first stop is at Shanghai Cloud Nine City Life Center (4.27-5.3) in the first-floor atrium, featuring immersive experience zones like the “Health Lab Area” and “Family Dental Clinic.” Visitors can test the upgraded sonic tooth cleaning technology firsthand, experience the flagship new product “DiamondClean 9 Professional Master Brush” (offering one-step cleaning, care, and whitening), and get free dental plaque checks. The event also features…

Members who join will receive a 30-day trial, trade-in offers, free new brush heads with purchase, and other multi-tier membership perks, along with product experiences of grooming and beauty devices like the Pebble Max portable razor, Collagen Red Light Mini Iron, and 7 Series Pro high-speed hair dryer.

Kohler

“Spring Opening Ceremony” Debuts at Shanghai International Flower Festival

Recently, Kohler, with the theme “Spring Opening Ceremony,” made its debut at the Shanghai International Flower Festival, creating an immersive spring garden on the Qiantan Riverside. Products like the Xu Ke bathtub and the Si Tuo Qin Fu / pet-friendly multifunctional handheld showerhead were integrated with floral installations, and a pet-friendly check-in spot was set up. Kohler elevates bathing into a ritual of self-care, promoting a healthy and sustainable lifestyle.

Carrier Toshiba

Mini SMMS T Ultra Lanjing Series

On Earth Day, Carrier launched the Toshiba Mini SMMS T Ultra Lanjing Series central air conditioning system, themed “Bigger by a circle, quieter by a bit, saves more.” The new product focuses on energy efficiency and environmental protection, helping to achieve regional dual-carbon goals. The launch event also featured a National Geographic photography exhibition.

Liushen

“Mosquito Academy” Opens + Mosquito Repellent Egg Launches

Liushen partnered with the China Meteorological Administration, Tsinghua University, and Sun Yat-sen University’s “Mosquito Factory” to establish the “Mosquito Academy” and released version 2.0 of the national mosquito heat map. Simultaneously, the third-generation Mountain Green Pomelo Mosquito Repellent Egg debuted on Tmall, containing 20% icaridin, offering 8.2 hours of long-lasting mosquito protection, with perfume-grade scenting. Also launched was the infant and child brand Xiao Liushen.

Jin Jiang Radisson Hotel

2026 “Jin Wei Hu Zhao” Grand Launch

On April 23, Jin Jiang Radisson Hotel officially released the 2026 “Jin Wei Hu Zhao” digital food and travel guide, integrating its dining and accommodation resources across four sections: “Hometown Flavors,” “Global Culinary Journey,” “Coffee Moments,” and “Stay and Savor,” fully converting it to an electronic format to achieve “one code in hand, taste the world.” Simultaneously, it launched a co-branded card with Shanghai Pass under Jiushi Group, deeply integrating transportation and dining benefits, covering discounts on buses, maglev trains, and up to 70% off exclusive dining deals, and incorporating it into Jin Jiang Travel’s special routes. The project aligns with Shanghai’s strategy to become an “International Culinary Capital,” leveraging overseas chef collaborations and introducing international flavors to build a seamless food and travel experience from table to room, from commute to stay, continuously expanding the global influence of the “Jin Wei” brand.

Costco

Introduces Black Diamond Membership

Costco has officially launched the Black Diamond membership in Mainland China, with an annual fee of 688 yuan, offering the highest global 3% cash back on purchases (calculated on pre-tax amounts), with an annual cash back cap of 7,200 yuan. Gold Star members can upgrade proportionally. Benefits also include subsidies on online shopping shipping fees, high-speed rail lounges, and exclusive pricing on JD car wash and housekeeping services. New membership applications and upgrade paths are now open.

OIDE 2026 Outdoor Living Design Exhibition

Over 300 Brands Gather to Create a New Relaxed Outdoor Experience

From May 14 to 17, the highly popular outdoor exhibition OIDE 2026 will return to West Bund in Shanghai, covering eight outdoor categories: camping, climbing, hiking, fishing, water sports, off-roading, design, and fashion, gathering over 300 cutting-edge lifestyle brands from around the world. The venue will feature a thousand outdoor chairs installation, new product launches, limited-edition items, and exclusive show discounts, along with thousands of yuan in giveaway gifts. From May 9 to 10, the West Bund Dream Center waterfront plaza will kick off with a fun pre-event, featuring a limited-time outdoor chair check-in installation, with participants eligible for exclusive free merchandise. You are invited to meet at West Bund in May to unlock the dual joys of relaxed outdoors and trendy design.

Huaniao Island × INS New Paradise

Using a “Lighthouse” to Ignite Urban Youth Power

Recently, Huaniao Island in Zhoushan made its first cross-border collaboration with Shanghai’s trendy landmark INS New Paradise, replicating the Huaniao Lighthouse, first built in 1870, in the lobby, while simultaneously launching a massive ad at South Shaanxi Road Metro Station. Using a combination of “offline buzz-building, immersive scenes, and social sharing,” it actively integrates into the daily lives of urban young consumers. The venue features interactive activities and check-in installations, and an online #PretendToBeOnHuaniaoIsland Xiaohongshu topic campaign encourages users to creatively “arrive” at the island through imagination.

Mall Activities

Shanghai Plaza 66

“25 Years Together, Striking a New Journey”

From now until May 5, Shanghai Plaza 66 celebrates its 25th anniversary and the 66th anniversary of Hang Lung Properties with a dual celebration. Centered around music, the mall has created three experiential spaces: the “Time Letter” immersive music space, the “Sound Trajectory” 360-degree interactive experience, and the “Vinyl Voice” music café. 86 international luxury and dining brands in the mall offer music-themed limited-time experiences and perks.

Shanghai Plaza 66

“LOVE OUT LOUD City-Wide Love Hunt” 520 Event

From May 1 to 20, Shanghai Grand Gateway 66 kicks off the “LOVE OUT LOUD City-Wide Love Hunt” 520 special event. On May 3 and 4, the world tour cast of the Broadway phenomenon musical “Moulin Rouge! The Musical” will present its exclusive China premiere, with the outer plaza recreating the classic Moulin Rouge windmill installation, and CAN CAN dance battles for dance king and queen, plus a JUST FOTO co-branded themed photo booth to capture romantic moments. During the event, a single purchase over 520 yuan enters the “Gilded Lucky House” for a chance to win prizes, and check-in activities offer chances for musical-themed merchandise. Join us for a red dream.

Shanghai Panlong Tiandi

“Jiangnan Seasons · Water Market” Opens

From April 24 to June 7, Shanghai Panlong Tiandi celebrates its third anniversary and launches the third “Jiangnan Seasons · Water Market,” centered around Shanghai’s first water market, in collaboration with international design team “Pinwu Liuxing” to create giant themed installations, recreating the bustling scenes of Jiangnan’s rice, fabric, and fish markets. Visitors can “shop” via kayak, experience Jiangnan folk arts and craft workshops. The project has gathered nearly 200 brands, with first stores and specialty shops accounting for over 80%, and has been recognized as a national-level tourism and leisure street. Simultaneously, nearly 40 new stores have opened, with brand upgrades, continuously building a “Tiandi in the Park” and a “Jiangnan Cultural Ecology Community,” providing city dwellers with an ideal “short escape” destination they can easily reach.

Shanghai Longhua Hui

“Flower Goddess Welcomes Spring” Longhua Spring Festival

From April 30 to May 5, Shanghai Longhua Hui returns with the “Flower Goddess Welcomes Spring” themed Longhua Spring Festival. During the event, the interactive environmental play “Walking with the Flower Goddess” with twelve flower goddesses makes its Shanghai debut, as they wander the streets, reenacting the folk tradition of the flower goddess parade. Over 50 market stalls appear, and during the May Day period, a temporary pedestrian street is created, bringing the Jingdezhen Dada Market to Shanghai for the first time. The mall also offers promotions: 100 yuan off for 300 yuan spent on dining, 100 yuan off for 500 yuan spent on retail clothing, and 50 yuan off for 300 yuan spent at Uniqlo. Three new stores—Pet Family, Yogurtday, and i-galary—also open. This May Day, come to Longhua Hui for a date with the flower goddess.

Bogao Plaza ONE EAST

“Fancy Lying Flat Conference” Limited-Time Debut

From May 1 to 31, Bogao Plaza ONE EAST, with the theme “Fancy Lying Flat, Fun Early Summer,” launches the “Fancy Lying Flat Conference” urban lying flat campsite, offering relaxed experiences like lazy lounging and sunbathing. Simultaneously, it hosts the second “Children’s Creative Art Exhibition,” showcasing children’s drawings of “Mom and Dad,” creating a healing parent-child landscape. There are also community activities like “Pet Sports Show,” “Women’s Sports Meet,” “Little Kids’ Meet,” and the “520 Confession Sports Meet” sweet interactive event. In terms of consumer benefits, Dianping offers 500 yuan vouchers for 400 yuan, and monthly 520 spending raffles. The event covers multiple occasions including May Day, Mother’s Day, and 520.

Bailian TX Huaihai Youth Power Center

【Soft Traces】 Spring Limited-Edition Fragrance Market

From April 18 to May 5, Bailian TX Huaihai Youth Power Center, in collaboration with fragrance and beauty collection brand YiZi Rouge, presents “Somewhat Urgent Market! 【Soft Traces】 Spring Limited-Edition Fragrance Market” in the L4 atrium. Gathering over 20 fragrance, beauty, and jewelry brands, it draws inspiration from the Proust effect, using scents to trigger spring memories. During the event, there are check-in and spend-get-gifts perks, creating a spring-limited market that blends olfactory, visual, and emotional experiences for young consumers.

Sinan Fuxing Nature Market

From April 30 to May 4, the “Sinan Natural Life Season · Sinan Fuxing Nature Market” takes place simultaneously in Sinan Mansions and Fuxing Park. The market, with the perspective of the cute pet IP “Orange Boss,” gathers over 100 specialty stalls, divided into six areas: digital wellness, food, pets, handcrafts, lifestyle aesthetics, and flowers and plants, and presents over 30 “Love-Powered” music performances and Love God

The Big Orange art installation and the “Big Orange·Nature Wonder Society” limited-time interactive game. The event also features swing dance flash mobs, intangible cultural heritage velvet flower workshops, electronic eight trigrams exercise, and more. Scan the Alipay QR code for purchases over 30 yuan to get random discounts, and register as a Sinan member to enjoy rewards like points exchange and lucky draws for free items. The market runs until May 10th, creating a holiday space full of spring vibes and natural healing energy.

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EKA·Tianwu

“Fragrance Everywhere at Tianwu” Rose-themed Flower Exhibition

As the Pudong Jinqiao branch venue of the Shanghai International Flower Festival, EKA·Tianwu presents an immersive rose-themed flower exhibition from April 10 to May 17. Over 40 industrial heritage buildings are intertwined with thousands of roses, featuring installations like the Water Mirror·Flower Ring and Secret Garden·Garden. It also offers ikebana experiences, Chinese-style parades, rose-themed dining, and more.