Top IP from CCTV arrives! 'China in Intangible Cultural Heritage' starts filming in Qufu

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About the Intangible Cultural Heritage Exclusives of Luyuan Village

The tide rises in the east, a stunning water show brings Chinese elegance to life! The floating runway in front of Shangli Pavilion lights up, with mist and lights instantly creating a scene straight out of a xianxia film. Three chapters—Rites and Music of Spring and Autumn, Splendid Qilu, and Elegant Song Dynasty—unfold the charm of Chinese fashion. Models in exquisite attire glide gracefully across the water, like celestial beings from a painting.

A powerful alliance! Dong’s Ancient Weapon Craftsmanship joins forces with the Armor Legion for an epic parade. The Huben Guard NPC crew makes a stunning landing in Luyuan Village, bringing the majestic might of armored warriors to life! You can interact, experience, and snap jaw-dropping photos, getting up close to the allure of ancient weapon forging and martial culture!

Come to Luyuan to see the live night tour of “Fengshen” and experience a visual blast of fiery dance under the starry sky! This extended social fire show, blending multiple intangible cultural heritages, is a nighttime spectacle where visuals and culture collide deeply—one watch alone is worth the ticket! Dragon dances weaving through, Nuo opera drum music, fire shows, dazzling molten iron fireworks, bonfire parties… each one explodes on stage!

Shandong’s intangible cultural heritage food market is absolutely mouthwatering: Beng meat with rice (provincial-level intangible cultural heritage), Qufu smoked tofu, Weishan Lake whole fish feast, Jinxiang roasted lamb… 20 snack stalls gather together, all offering heritage-level historic flavors. From main courses to snacks, each bite is pure satisfaction.

Join “Princess of Lu” for afternoon tea, a journey through flavors that brings the elegance of Qilu to life! Four food zones: the Bountiful Grains Zone, the Wild Delicacies Zone, the Vintage Revival Zone, and the Lu Feast Night Zone. From traditional pancakes to specialty golden cicadas, and then to large-pot lamb soup—all kinds of classic dishes, ancient flavors with a trendy twist. This feast for the taste buds is truly amazing!

Daily Highlights of Luyuan Village

By the Yi River, witness an awe-inspiring display of intangible cultural heritage! As night falls, a hundred-meter dragon boat glides upstream, its golden glow illuminating the entire water. The visual experience is absolutely breathtaking—whether you’re snapping photos or simply soaking in the beauty of this heritage, it’s both incredibly fun and picture-perfect!

Witnessing a Chinese fantasy night—the ultimate romance of the Song Dynasty’s “a night of fish and dragon dances” comes to life in Luyuan Village! The parade marches forward, with fish lanterns, the God of Wealth, and dragon dances all joining in, bringing good luck along the way. Make a fish lantern with your own hands, follow the procession into the streets, and touch the fish lantern—this year, you’ll surely be full of energy and bursting with luck!

A wonderful time-travel adventure on Luyuan Street! Encountered a whole street of ancient-costumed NPCs and instantly got into character—playing chess, solving riddles, betting on games, diving into the lively market life of ancient times, and kicking off a street party mode. Or join in interactive scenes: a doctor taking pulses, a fortune teller making clever predictions, a street vendor hawking goods, a martial arts school recruiting disciples… Play and interact nonstop, endless laughs! Take part in games or win challenges to earn Luyuan coins or small gifts—full of surprises!

📹 Under CCTV’s lens, every scene of Jining is a vibrant clash between intangible cultural heritage and daily life!

🎐 “Heritage in China” has landed in Jining, bringing local crafts hidden in the ancient city’s everyday bustle out of the alleys and into the public eye. It breathes life into millennium-old intangible heritage, making it shine and thrive, while also highlighting Jining’s unique edge in blending culture and tourism for more people to see.

✨ Riding the buzz of a top national cultural IP, Jining keeps unleashing its urban cultural charm. With intangible heritage as its standout calling card, it refreshes Jining’s city image nationwide, letting the unique heritage flair of the hometown of Confucius and Mencius keep making waves!

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Source: Jining Release