Good News! Many Xi'an Tourism Products Win National Awards!

On May 22nd, the 2026 China Tourism Commodity Competition, themed “Creative Design of City Gifts,” concluded successfully in Xiangtan, Hunan. After fierce competition, the entries selected by the Xi’an Municipal Bureau of Culture and Tourism stood out from 560 participating products nationwide, ultimately achieving an impressive haul of 2 gold, 1 silver, and 5 bronze awards. Both the number of gold medals and the total number of awards ranked first in the country.

Thanks to its outstanding event results, the Xi’an Municipal Bureau of Culture and Tourism was recognized as a unit of outstanding contribution, and the Xi’an Tourism Association was honored as a unit of notable contribution, fully showcasing the innovative vitality and strong competitiveness of Xi’an’s tourism merchandise and cultural creative industries.

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Gold Medal

A Unique Parallel: Zhaoling Six Steeds Plush Keychain

Xi’an Tangu Hanyun Cultural and Creative Co., Ltd.

Originating from the stone engraved national treasures of the Xi’an Beilin Museum, carved by Emperor Taizong of Tang to commemorate his warhorses from the founding of the dynasty, they have slept beside the emperor and empress for a thousand years. Now, the Six Steeds have awakened, transforming from cold stone carvings into fluffy, adorable generals: three-toned horse manes and warhorse tail details restore the spirit of the Great Tang. Crossing a thousand years, they guard every expedition of yours!

Mo Shi: Qin Dynasty First Emperor’s Tribute Gift Box

Shaanxi Xingdao Animation Culture Co., Ltd. × Xi’an Translation Institute

The gift box features the original IP “Qin Xiaohuang” and draws inspiration from the historical tale of Jing Ke’s assassination attempt on the King of Qin, blending rich historical charm into fun cultural merchandise. The PVC finely crafted 3D fridge magnet can be taken apart and reassembled, with the character figures able to stand alone, offering multiple uses. Paired with a sound-emitting Qin Xiaohuang plush toy, the embroidery is delicate and vivid. The creative combination of soft and hard materials makes it highly interactive, while also being visually appealing, fun to play with, and collectible.

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Silver Medal

FULIJI

Chang’an FULIJI Plush Toy

Changan Fortune Chicken is inspired by the famed Tang dynasty court dish, Gourd Chicken, carrying a thousand years of Shaanxi culinary heritage. With its soft and adorable fluffy design, it turns the vibrant spirit of Chang’an into a portable companion. The classic version features a magnetic little hand, with various playful poses that firmly lock in good fortune; the dialect version plays recorded sounds when pressed, delivering authentic Shaanxi catchphrases that set the perfect vibe. Combining aesthetic appeal with local character, it’s a Xi’an souvenir that brings the warmth of Shaanxi with it.

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3

Bronze Award

Xi’an Museum 「Spring in the Quiet Valley」

Skylark Series Creative Gift Box

Inspired by the gilded silver hairpin with cloud and lark patterns from the Tang Dynasty, this set blends Tang aesthetic charm into practical everyday items. The collection includes a handheld mirror, a compact mirror, a drifting sand keychain, and a bookmark, featuring a fresh and elegant color palette with exquisite details. Combining beauty and functionality, it makes a poetic souvenir full of Chang’an charm.

Between Museum - Butterfly Dance Chang’an Poetic Cultural Creative Gift Box
Xi’an Between Cultural Creativity Co., Ltd.

Drawing inspiration from the timeless verse “Zhuangzi dreams of a butterfly at dawn” in the masterpiece “Jin Se” by the “Poetry Spirit” Li Shangyin, this poetic cultural creative gift box distills the essence of Tang poetry and the charm of Chang’an into its design. Themed “Butterflies Dancing in Chang’an,” the gift box deeply intertwines the butterfly imagery from the poem with the cultural heritage of Chang’an: the Butterfly Dancing in Chang’an·Huaqing Palace Butterfly Fridge Magnet incorporates elements of the “Song of Everlasting Sorrow” from Huaqing Palace, capturing the splendor of Chang’an and the profound emotions of Tang poetry; the Butterfly Dancing in Chang’an·Jin Se Dawn Dream Mirror reflects the pure elegance of “Jin Se,” exuding poetic refinement in a portable form; the Butterfly Dancing in Chang’an·Bell Rhyme Butterfly Shadow Keychain integrates elements of Xi’an’s Bell and Drum Towers, using the butterfly imagery from the poem to carry human aspirations. This transforms the romance of Tang poetry and the legacy of Chang’an into tangible cultural imprints, with butterflies as the medium and poetry as the vehicle, paying tribute to the millennium-old cultural lineage of Xi’an, the “Capital of Tang Poetry.”

Lou Guan Academy, Immortal Capital Xi’an
Blessed Land Lou Guan, Supreme Goodness Series Incense Bead Bracelet

Shaanxi Nuantang Cultural Media Co., Ltd.

Using the “Fairy Capital, the Best Blessed Land on Earth” IP of Zhongnan Mountain’s Ancient Lou Guan Temple in Xi’an, it incorporates the spiritual bead of water from the Shangshan Pond at the ancient site, blending Laozi’s Taoist culture with Zhongnan herbal medicine. Handcrafted using traditional intangible cultural heritage techniques of ancient incense blending, it is presented in two series, offering unique culture, distinct regional identity, and both health and gift-giving value.

XI’AN THINGS
Tang Fugui Intangible Cultural Heritage Shehuo Face Mask Horse Gift Box

Xi’an Spot Culture Creative Design Co., Ltd.

This piece is a masterful collaboration between two great artisans. It blends the intangible cultural heritage aesthetics of Baoji Shehuo with the spirited charm of Tang dynasty horses, using classic Chinese red to convey auspicious meanings. The vessel is engraved with the Yan-style calligraphy of the thirteen dynasties, carrying the thousand-year cultural lineage of Chang’an. Combining visual appeal with profound cultural depth, it is a premium cultural creative treasure for collection appreciation and高端gift-giving.

Emperor Qinshihuang’s Mausoleum Site Museum · Terracotta Warriors – “Immediate Victory” Year-Gift Box
Emperor Qinshihuang’s Mausoleum Site Museum Cultural Industry Corporation

“Immediately” echoes the Year of the Horse (Bingwu), symbolizing instant success; “Win” signifies winning in luck, career, and health. The First Emperor of Qin, surnamed Ying, unified the six kingdoms, making “win” a cultural totem of success and victory. The general figurines, cavalry figurines, and warrior figurines from the Terracotta Army are chosen as prototypes, conveying the winning genes of commanding with composure, achieving swift victory, and charging forward courageously.

The gifts from participating cities in this competition show six major trends: first, the integration of cultural tourism and various industries enhances the level of city gifts. Second, the overall creative design of city gifts has improved. Third, city gifts highlight regional cultural connotations. Fourth, the craftsmanship of city gifts is more refined. Fifth, the practical adaptability of city gifts is more precise. Sixth, the market potential of city gifts is more prominent.

This competition is rooted in the cultural characteristics of cities, deeply exploring tourism consumption potential, empowering the quality upgrade of tourism products through creative design, and further promoting the standardization, specialization, high-quality development, branding, and popularization of city gifts nationwide, injecting strong momentum into the innovative development of national tourism products and the deep integration of cultural and tourism industries.

The outstanding achievements of this competition fully demonstrate Xi’an’s strength in tourism product development and cultural creative design, as well as its urban cultural charm. In the next step, Xi’an will continue to deepen high-quality development in cultural tourism, stimulate new hotspots in cultural tourism consumption with high-quality city gifts, accelerate the release of market potential for tourism products, and inject strong momentum into promoting the quality improvement and expansion of cultural tourism consumption and the large-scale development of the industry.

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Editor | Liu Jiameng Visual | Liu Jiameng Proofreader | Liu Yuewen

Reviewer | Yang Haoyu Auditor | Yang Haixiong